Seller Demand of Digital Video Advertising

Conducted, Analyzed and Prepared by Advertiser Perceptions

This study, released by IAB and conducted by Advertiser Perceptions, shows that 69 percent of marketers and 55 percent of agencies plan to increase their Digital Video Advertising (DVA), with a 22 percent growth predicted in the next 12 months. Those surveyed project they will spend 17 percent of their total online display advertising budget on DVA in the next 12 months.
  • Language: English
  • Released: April 2011
Study included in Corporate Account only.
More than 7,500
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!