Seller Demand of Digital Video Advertising

This study, released by IAB and conducted by Advertiser Perceptions, shows that 69 percent of marketers and 55 percent of agencies plan to increase their Digital Video Advertising (DVA), with a 22 percent growth predicted in the next 12 months. Those surveyed project they will spend 17 percent of their total online display advertising budget on DVA in the next 12 months.