Annual NCH report: trends about couponing for year-end 2013

This report presents current trends about couponing in the U.S. consumer packaged goods (CPG) marketplace. It provides insights into the scope and scale of the use of coupons in the CPG industry. The report also analyzes how coupons are used as an incentive by marketers and how consumers respond to these purchasing incentives.
  • Language: English
  • Released: February 2014
Study included in Corporate Account only.
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