Multiscreen advertising in the U.S. 2013

The report presents results of a survey carried out by the Association of National Advertisers and Nielsen on the topic of multiscreen advertising campaigns. It was conducted in summer 2013 among marketers as well as media sellers and shows findings on such issues as the importance of multiscreen activity, its effectiveness or its future development.
  • Language: English
  • Released: December 2013
Study included in Corporate Account only.
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