Use of mobile devices in hotel customer service

Building loyalty at hotels through digital customer experience

This report is an investigation into the ways digital customer experience can be improved in hotels. The survey was conducted by MCD Partners among 1,000 adult Americans and contains findings such as the importance of the quality of a hotel's website. The data is broken down into three segments: business travelers, leisure travelers, and family travelers.
  • Language: English
  • Released: March 2014
Study included in Corporate Account only.
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