UK counterfeit survey data October 2013

Who is buying what, and why?

This report gives the results of PricewaterhouseCoopers's 2013 survey on counterfeit goods in the United Kingdom (UK). Conducted in August 2013, the survey asked 10 questions to a consumer panel, including how often they bought certain counterfeit goods. The results given within the report offer insights into consumer attitudes and behaviours towards purchasing counterfeits.

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