Beauty content on social media

The Statista dossier
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Statista dossier about beauty content on social media

This dossier has been compiled to provide statistical information about beauty content and brands on social media. Social networks and video portals have become a value social media marketing asset for beauty brands with high user engagement rates through interactive brand content and social sharing.

Table of contents

  • 1. Social networks
    • U.S. beauty brand interactions share 2013-2015, by platform

    • Most-followed beauty brands on Twitter 2018

    • Facebook: number of followers of popular beauty brands 2018

    • Instagram: most-followed beauty brands 2017

    • Instagram: most-followed FMCG brands 2017

    • Most popular verticals on Instagram worldwide 2015-2017

    • Average daily Instagram brand posts 2017, by vertical

  • 2. Online video
    • YouTube: annual beauty content views 2009-2018

    • YouTube: most subscribed beauty content creators 2018

    • Leading health care brand video publishers worldwide on Facebook 2017

    • YouTube: all-time beauty content category views 2017

    • YouTube: beauty content share of views 2018

    • YouTube: beauty content consumption 2018

    • YouTube beauty haul video consumption of female U.S. users 2017

    • YouTube beauty tutorial video consumption of female U.S. users 2017

    • YouTube beauty product review video consumption of female U.S. users 2017

    • YouTube beauty shows & ads video consumption of female U.S. users 2017

    • Female U.S. user preference of brand versus user-generated beauty content videos 2017

    • YouTube: average length of beauty content videos 2018

  • 3. Digital influence
    • Leading U.S. online subscription box retailers 2017, by visits

    • Preferred product research methods of global online shoppers 2015, by category

    • Preferred product purchase methods of global online shoppers 2015, by category

    • Highest-paid YouTube stars 2018

    • Female U.S. consumers who read beauty and cosmetics blogs 2017

    • Female U.S. consumer beauty and cosmetics blogs consumption 2017

    • Global smartphone usage during health and beauty shopping 2018

    • Likelihood of U.S. Instagram purchasing fashion and beauty via Instagram 2017

    • U.S. Instagram user fashion and beauty account discovery 2017

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