Beauty and personal care e-commerce in the United States

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier about beauty and personal care e-commerce in the United States

This dossier has been compiled to provide statistical information about beauty and personal care e-commerce in the United States. It provides an overview of the market volume and furthermore contains statistics consumer spending and shopping behavior.

Table of contents

  • 1. Online beauty sales
    • U.S.: personal care e-retail revenue 2017-2025

    • U.S. health and personal care e-retail growth 2018-2024

    • U.S.: personal care e-retail share 2017-2025

    • Share of U.S. e-commerce in total sales of selected goods 2018

    • E-commerce sales of U.S. electronic shopping and mail-order houses 2019

    • U.S. online shop and mail-order sales of drugs, health and beauty aids 2003-2019

    • Leading beauty e-commerce subcategories in the U.S. 2017-2018, by share of unit sales

    • Leading beauty e-commerce categories in the U.S. 2017-2018, by sales share & growth

  • 2. Category benchmarks
    • Online share of total U.S. retail revenue in 2020, by product category

    • U.S. retail e-commerce sales CAGR 2017-2024, by product category

    • Year-over-year U.S. e-commerce sales growth in February 2019, by product category

    • U.S. online retail spending 2018, by category

    • U.S. cosmetic manufacturers retail sales share by channel 2017

  • 3. Leading brands
    • Fastest-growing beauty e-retailers in the U.S. 2017

    • United States: Top 5 Beauty online stores

    • U.S. market share of leading online beauty retailers 2018

    • Most popular U.S. Amazon product categories 2019

    • Amazon seller main category on Amazon 2019

    • U.S. Amazon private label CPG sales growth 2018, by product category

  • 4. Shopping behavior
    • Online beauty brand discovery channels among global buyers 2019

    • U.S. leading shopping channels 2019, by category

    • U.S. e-commerce buy button reach Q1 2020, by vertical

    • U.S. online retail subscription services usage 2019, by category

    • U.S. D2C brand categories purchase rate and intention 2019

    • U.S. subscription box and service usage rate and enrolment intention 2018

    • Global smartphone usage during health and beauty shopping 2018

  • 5. Digital content
    • Products/topics talked about online in the U.S. 2020

    • Leading beauty brands on social media in the U.S. 2020, by actions

    • Most popular fashion & beauty influencers on Instagram in the U.S. 2020

    • Instagram: most-followed beauty brands 2020

    • Facebook: number of followers of popular beauty brands 2021

    • Most-followed beauty brands on Twitter 2018

    • YouTube: most subscribed beauty content creators 2021

    • YouTube: annual beauty content views 2009-2018

    • YouTube: beauty content share of views 2018

    • YouTube: beauty content consumption 2018

    • YouTube: average length of beauty content videos 2018

    • Highest-paid YouTube stars 2020

More than 7,500

Recommended studies and dossiers

Recent studies and dossiers

You may also be interested in...

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!