Beauty content on social media

The Statista dossier
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Statista dossier about beauty content on social media

This dossier has been compiled to provide statistical information about beauty content and brands on social media. Social networks and video portals have become a value social media marketing asset for beauty brands with high user engagement rates through interactive brand content and social sharing.

Table of contents

  • 1. Social networks
    • U.S. beauty brand interactions share 2013-2015, by platform

    • Most-followed beauty brands on Twitter 2017

    • Facebook: number of followers of popular beauty brands 2017

    • Instagram: most-followed beauty brands 2017

    • Instagram: most-followed FMCG brands 2017

    • Instagram: global brand adoption rate 2016, by category

    • Snapchat: global brand adoption rate 2016, by category

  • 2. Online video
    • YouTube: monthly beauty content views 2009-2016

    • YouTube: most subscribed beauty content creators 2017

    • Leading beauty brand video publishers worldwide 2017, by views

    • YouTube: emerging beauty content views 2016

    • Facebook: most popular beauty brands 2016, by video views

    • YouTube: beauty content share of voice 2015-2016

    • YouTube: beauty content consumption 2016

    • YouTube beauty haul video consumption of female U.S. users 2017

    • YouTube beauty tutorial video consumption of female U.S. users 2017

    • YouTube beauty product review video consumption of female U.S. users 2017

    • YouTube beauty shows & ads video consumption of female U.S. users 2017

    • Female U.S. user preference of brand versus user-generated beauty content videos 2017

  • 3. Digital influence
    • U.S. share of digitally influenced in-store retail sales 2016, by category

    • Leading beauty brands 2015, by vlogger mentions

    • Leading U.S. online subscription box retailers 2016, by visits

    • Preferred product research methods of global online shoppers 2015, by category

    • Preferred product purchase methods of global online shoppers 2015, by category

    • Annualized YouTube celebrity earnings 2016

    • Female U.S. consumers who read beauty and cosmetics blogs 2017

    • Female U.S. consumer beauty and cosmetics blogs consumption 2017

  • Language: English
  • Released: June 2017
  • Source(s): Statista
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