Beauty and personal care e-commerce in the United States

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Statista dossier about beauty and personal care e-commerce in the United States

This dossier has been compiled to provide statistical information about beauty and personal care e-commerce in the United States. It provides an overview of the market volume and furthermore contains statistics consumer spending and shopping behavior.

Table of contents

  • 1. Online beauty sales
    • U.S. health and personal care e-retail volume 2017-2024

    • U.S. health and personal care e-retail growth 2018-2024

    • U.S. health and personal care e-retail share 2017-2024

    • Share of U.S. e-commerce in total sales of selected goods 2018

    • E-commerce sales of U.S. electronic shopping and mail-order houses 2018

    • U.S. online shop and mail-order sales of drugs, health and beauty aids 2003-2018

    • Leading beauty e-commerce subcategories in the U.S. 2017-2018, by share of unit sales

    • Leading beauty e-commerce categories in the U.S. 2017-2018, by sales share & growth

  • 2. Category benchmarks
    • Online share of total U.S. retail revenue in 2020, by product category

    • U.S. retail e-commerce sales CAGR 2017-2024, by product category

    • Year-over-year U.S. e-commerce sales growth in February 2019, by product category

    • U.S. online retail spending 2018, by category

    • U.S. cosmetic manufacturers retail sales share by channel 2017

  • 3. Leading brands
    • Fastest-growing beauty e-retailers in the U.S. 2017

    • United States: top 10 beauty online stores 2018, by revenue

    • U.S. market share of leading online beauty retailers 2018

    • Most popular U.S. Amazon product categories 2019

    • Amazon seller main category on Amazon 2019

    • U.S. Amazon private label CPG sales growth 2018, by product category

  • 4. Shopping behavior
    • Online beauty brand discovery channels among global buyers 2019

    • U.S. leading shopping channels 2019, by category

    • U.S. e-commerce buy button reach Q1 2020, by vertical

    • U.S. online retail subscription services usage 2019, by category

    • U.S. D2C brand categories purchase rate and intention 2019

    • U.S. subscription box and service usage rate and enrolment intention 2018

    • Global smartphone usage during health and beauty shopping 2018

  • 5. Digital content
    • Products/topics talked about online in the U.S. 2020

    • Leading U.S. beauty brands on social media 2018, by on actions

    • Most popular fashion & beauty influencers on Instagram in the U.S. 2020

    • Instagram: most-followed beauty brands 2020

    • Facebook: number of followers of popular beauty brands 2020

    • Most-followed beauty brands on Twitter 2018

    • YouTube: most subscribed beauty content creators 2020

    • YouTube: annual beauty content views 2009-2018

    • YouTube: beauty content share of views 2018

    • YouTube: beauty content consumption 2018

    • YouTube: average length of beauty content videos 2018

    • Highest-paid YouTube stars 2019

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