Sports brands

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Statista dossier on sports brands

The Dossier on sports brands presents relevant statistics on the value of sports teams and leagues and the marketing value of major sports events such as the World Cup and the Olympic Games. It also includes statistics on the highest paid athletes, sponsorship revenue and sporting goods companies such as Nike.

Table of contents

  • 1. Major sports leagues

    • Most valuable sport team brands worldwide 2019

    • Brand value of top football clubs worldwide 2019

    • Brand value of Premier League (England) football teams 2019

    • Brand value of Bundesliga (Germany) football teams 2011-2018

    • Brand value of first division (Spain) football teams 2011-2018

    • Brand value of Serie A (Italy) football teams 2018

    • Brand value of Ligue 1 (France) football teams 2018

    • Value of National Football League franchises 2019

    • Value of National Basketball Association franchises 2020

    • Franchise value of Major League Baseball teams 2019

    • Value of National Hockey League franchises 2019

  • 2. Major events - Olympic Games, World Cup

    • Most valuable sport event brands worldwide 2019

    • Brand value of the Summer Olympic Games 2012-2017

    • Brand value of the Winter Olympic Games 2012-2017

    • Olympic Games total revenue from marketing activities 1993-2016

    • Brand value of the FIFA World Cup 2012-2017

    • FIFA: worldwide revenue from television broadcasting rights by region 2009-2018

    • FIFA: marketing rights revenue worldwide 2003-2018

  • 3. Athletes

    • Most valuable sport athlete brands worldwide 2017

    • Highest paid players in the National Football League 2019

    • National Basketball Association highest-paid players (salaries & endorsements) 2020

    • Major League Baseball - highest paid players 2019

    • Highest paid players of the NHL in 2019/20

    • Soccer players worldwide by annual earnings from salaries and endorsements 2019

    • Tennis: highest paid tennis players worldwide 2018/19

    • On and off-course income ranking of professional golf players worldwide 2016

    • On-course & off-course career earnings of Tiger Woods 1996-2016

  • 4. Sponsorship revenue

    • NFL league/team sponsorship revenue 2010-2018

    • NBA league & teams sponsorship revenue 2010-2018

    • MLB league and teams sponsorship revenue 2010-2018

    • NHL sponsorship revenue 2011-2018

    • Global spending on tennis sponsorships 2010-2016

    • Global spending on golf sponsorships 2010-2016

    • Global spending on motorsports sponsorships 2011-2017

    • Global spending on endurance sports sponsorships 2011-2016

  • 5. Sports companies & businesses

    • Most valuable sports business companies worldwide 2019

    • Value of the leading global apparel brands 2019

    • Brand value of the leading 10 apparel brands worldwide 2019

    • Nike: ad spend in the U.S. 2009-2018

    • Adidas Group: ad spend in the U.S. 2012-2018

    • Under Armour: marketing spending 2012-2019

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