Sports brands

Statistics report on sports brands

Sports brands

The report on sports brands presents relevant statistics on the value of sports teams and leagues and the highest paid athletes worldwide. It also includes information on sponsorship revenue and sporting goods companies such as Nike and Adidas.

Table of contents

Major leagues

  • Basic Statistic Most valuable sports teams worldwide 2023
  • Basic Statistic Value of National Football League franchises 2023
  • Basic Statistic Value of National Basketball Association franchises 2023
  • Basic Statistic Franchise value of Major League Baseball teams in the U.S. 2023
  • Basic Statistic Value of National Hockey League franchises 2023
  • Basic Statistic Most valuable soccer clubs worldwide 2023, by brand value
  • Basic Statistic Brand value of selected Premier League clubs 2011-2023
  • Basic Statistic Brand value of top tier football leagues in Europe 2022, by country
  • Premium Statistic Brand value of IPL 2023, by team

Major events

  • Basic Statistic Value of sports empires worldwide 2024
  • Premium Statistic Prize pool of selected sports events worldwide 2022-2023
  • Premium Statistic FIFA: worldwide revenue from television broadcasting rights by region 2009-2021
  • Premium Statistic FIFA: revenue from marketing rights 2003-2022
  • Basic Statistic Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2024


  • Basic Statistic World's highest paid athletes 2023/24
  • Basic Statistic Highest paid players in the National Football League 2023
  • Basic Statistic National Basketball Association highest-paid players in salaries & endorsements 2024
  • Basic Statistic Highest paid baseball players 2024
  • Premium Statistic Highest paid players of the NHL in 2023
  • Premium Statistic Highest paid players in the WNBA 2024
  • Basic Statistic Leading soccer players worldwide 2024, by annual earnings
  • Basic Statistic Leading MLS players 2023, by annual salary
  • Basic Statistic Highest earnings among tennis players worldwide 2023
  • Premium Statistic Golfers with the highest career earnings on the PGA Tour 2023
  • Premium Statistic Golfers with the highest career earnings on the LPGA Tour 2023
  • Basic Statistic Highest-paid NASCAR drivers in the U.S. 2023

Sponsorship revenue

  • Basic Statistic Sports sponsorship revenue worldwide 2022-2030
  • Premium Statistic Sports sponsorship investment growth 2021-2026, by category
  • Basic Statistic NFL league/team sponsorship revenue 2010-2022
  • Basic Statistic NBA league & teams sponsorship revenue 2010-2023
  • Basic Statistic MLB league sponsorship revenue 2010-2023
  • Premium Statistic Title sponsorship fee of the IPL 2008-2023, by sponsor


  • Premium Statistic Value of the leading global apparel brands 2023
  • Premium Statistic Most valuable clothing brands worldwide in 2023
  • Basic Statistic Nike's marketing expenses worldwide from 2014 to 2023
  • Premium Statistic Global brand value comparison of Nike and adidas from 2010 to 2023
  • Premium Statistic Under Armour: marketing spending 2012-2021

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