Sports brands

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Statista dossier on sports brands

The Dossier on sports brands presents relevant statistics on the value of sports teams and leagues and the highest paid athletes worldwide. It also includes information on sponsorship revenue and sporting goods companies such as Nike.

Table of contents

  • 1. Major sports leagues

    • Most valuable sport team brands worldwide 2021

    • Brand value of top football clubs worldwide 2020

    • Brand value of Premier League (England) football teams 2020

    • Brand value of top tier football leagues in Europe 2020, by country

    • Value of National Football League franchises 2020

    • Value of National Basketball Association franchises 2021

    • Franchise value of Major League Baseball teams in the U.S. 2021

    • Value of National Hockey League franchises 2020

  • 2. Major sporting events

    • Most valuable sport event brands worldwide 2019

    • Olympic Games total revenue from marketing activities 1993-2016

    • FIFA: worldwide revenue from television broadcasting rights by region 2009-2019

    • FIFA: marketing rights revenue worldwide 2003-2019

    • FIFA World Cup media right revenue 2002-2018

    • FIFA competition and event revenue 2019

  • 3. Athletes

    • Highest paid players in the National Football League 2020

    • National Basketball Association highest-paid players (salaries & endorsements) 2021

    • Major League Baseball - highest paid players 2021

    • Highest paid players of the NHL in 2020/21

    • Highest paid players in the WNBA 2021

    • Soccer players worldwide by annual earnings from salaries and endorsements 2020

    • Highest paid tennis players worldwide 2019/20

    • Male golfers with the highest career earnings on PGA tour 2020

    • Female golfers with the highest career earnings on LPGA tour 2020

    • World's highest paid NASCAR drivers in 2019

  • 4. Sponsorship revenue

    • Sports sponsorship revenue worldwide 2020

    • Sports sponsorship spending in the U.S. 2014-2024

    • NFL league/team sponsorship revenue 2010-2021

    • NBA league & teams sponsorship revenue 2010-2020

    • MLB league and teams sponsorship revenue 2010-2020

  • 5. Sports companies & businesses

    • Most valuable sports business companies worldwide 2019

    • Value of the leading global apparel brands 2021

    • Most valuable clothing brands worldwide in 2020

    • Nike: ad spend in the U.S. 2009-2019

    • Adidas Group: ad spend in the U.S. 2012-2019

    • Under Armour: marketing spending 2012-2020

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