Digital coupons driving mobile sales

How Digital Coupons are Adapting to Mobile and Omnichannel

This study presents information on digital coupon usage in the United States in 2014. The paper presents information on the increasingly mobile usage of coupons as well as the importance of digital in-store integration. The research also touches upon coupon's potential for promotion as well as their effect on brand loyalty.
  • Language: English
  • Released: August 2014
Study included in Corporate Account only.
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