Customer loyalty schemes in the UK

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Statista dossier on customer loyalty cards and other reward schemes in the United Kingdom (UK)

This dossier presents a range of statistics and facts about customer loyalty schemes in the United Kingdom (UK). Loyalty schemes include loyalty (or club) cards, reward programs and other incentives offered by retailers and businesses to encourage consumers to keep using their brand.

Table of contents

  • 1. Loyalty schemes usage
    • Loyalty card uptake among consumers in selected European countries 2016

    • Loyalty cards: average number held by consumers in selected European countries 2016

    • Loyalty card uptake in the United Kingdom (UK) 2016

    • Loyalty schemes: frequency of usage in Great Britain 2017

    • Loyalty programs: preferred ways of in-store identification in Great Britain 2016

  • 2. Loyalty schemes with selected retailers
    • Loyalty schemes: participation rate among consumers in the UK 2017, by business type

    • Membership of loyalty programs offered by apparel retailers in the UK 2017

    • Membership of loyalty programs by consumer electronic retailers in the UK 2017

    • Membership of loyalty programs offered by FMCG retailers in the UK 2017

    • Membership of loyalty programs offered by health and beauty retailers in the UK 2017

    • Consumers with supermarket loyalty card or credit card United Kingdom (UK) 2015

    • Reasons for signing up for a Tesco Clubcard in the United Kingdom (UK) 2016

    • Nectar card: reasons for signing up at Sainsbury's in the United Kingdom (UK) 2015

  • 3. Consumer attitudes towards loyalty schemes
    • Attitudes towards loyalty schemes in Great Britain 2017

    • Consumer attitudes to loyalty card programs in the United Kingdom (UK) 2016

    • Loyalty programs: factors attracting consumers in Great Britain 2016

    • Loyalty programs: importance of data privacy among consumers in Great Britain 2016

    • Loyalty programs: reasons for signing up among consumers in the UK 2016

  • 4. Reward preferences
    • Loyalty schemes: preferred types of reward among consumers in the UK 2017

    • Loyalty schemes: physical v. digital reward preferences in the UK 2016-2017

    • Preferred methods of communication in loyalty programs in Great Britain 2016

    • Opinions on smartphone loyalty cards in the United Kingdom (UK) 2016

    • Retail app improvements desired by consumers in the United Kingdom (UK) 2017

    • Interest in personalized offers based on personal data in Great Britain 2016, by age

  • 5. Customer loyalty - general
    • Factors impacting consumer loyalty to retailer negatively in the UK 2016

    • Shopper attitudes towards shopping and brand loyalty in the UK 2016

    • Drivers of customer loyalty in the Great Britain 2017

    • Loyalty driven vs. shopping driven purchases in the UK 2017, by category

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