Report on online guest reviews worldwide 2014

An Integrated Approach

This report contains the findings of an investigation into the impact of hotel classifications and online guest reviews on the booking process and the plausibility of incorporating guest reviews into hotel classification. It also includes surveys of consumers, hoteliers and online travel agents (OTAs) on the aforementioned topic.
  • Language: English
  • Released: October 2014
Study included in Corporate Account only.
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