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An Integrated Approach
This report contains the findings of an investigation into the impact of hotel classifications and online guest reviews on the booking process and the plausibility of incorporating guest reviews into hotel classification. It also includes surveys of consumers, hoteliers and online travel agents (OTAs) on the aforementioned topic.
We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.
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