Advertising viewability on the web 2014

Viewability Insights for Digital Marketers and Publishers

The report focuses on advertising viewability across the internet in 2014. The study provides practical guidelines for digital marketers and publishers in regards to optimizing advertisements for maximum impressions. The key takeaways are supported with data from Google's display advertising platforms, which shows viewability by size, position or content.
  • Language: English
  • Released: December 2014
Study included in Corporate Account only.
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