Online travel market in the United Kingdom (UK)

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Statista dossier on the online travel market in the United Kingdom

This dossier presents a selected range of statistics and data about the online travel market in the United Kingdom.

Table of contents

  • 1. Overview
    • Forecast: online travel sales volume in Europe 2010-2016

    • Share of online travel gross bookings in Europe by country 2013

    • Digital Market Outlook: online travel booking revenue in the UK 2016-2022

    • Digital Market Outlook: online travel booking revenue UK 2016-2022, by category

    • Digital travel researchers in the United Kingdom 2011-2017

    • Digital travel bookers in the United Kingdom 2011-2017

    • Leading travel websites in the United Kingdom (UK) in June 2015, by visitors

  • 2. Use and visibility of travel websites
    • Online travel and accommodation services usage in the United Kingdom (UK) 2005-2017

    • Frequency of travel review site use in the United Kingdom (UK) 2016-2017

    • Most visible holiday websites in natural search results in the UK in January 2016

    • Most visible hotel websites in natural search results in the UK in January 2016

    • Most visible flight booking sites in natural search in the UK in January 2016

    • Most visible holiday paid search advertisers on Google UK in January 2016

    • Most visible hotel paid search advertisers in the UK in January 2016

    • Most visible flight booking paid search advertisers in the UK in January 2016

  • 3. Reasearch and planning
    • Travel destination influencers in the United Kingdom (UK) 2014, by product type

    • Online influences on holiday decision making in the United Kingdom (UK) 2015

    • Internet usage for holiday booking and travel information research in the UK 2014

    • Internet resources used for holiday planning in the United Kingdom (UK) 2014

    • Most googled holiday keywords in the United Kingdom (UK) in January 2016

    • Most googled hotel-related keywords in the United Kingdom (UK) in January 2016

    • Most googled flight-related keywords in the United Kingdom (UK) in January 2016

    • PC usage by travelers during the travel planning process UK 2015, by trip stage

  • 4. Booking
    • Purchasing travel arrangements online in Great Britain 2011-2018

    • Holiday booking methods used by UK travelers 2014, by domestic and overseas travel

    • Online booking share of overnight domestic holidays in Great Britain 2006-2015

    • Travel arrangements: Online purchasing in Great Britain 2018, by demographic

    • Vacation accommodation: Online purchasing in Great Britain 2018, by demographic

    • Preferred holiday booking channels in the UK 2014, by research source used

    • Online holiday research and booking in the UK 2011-2013, by frequency

  • 5. Mobile
    • Travel content access in the United Kingdom (UK) 2015, by category and device

    • Monthly reach of travel content in the UK 2015, by device and subcategory

    • Travel research via mobile device in the United Kingdom (UK) 2014, by device

    • Time spent viewing travel content in the United Kingdom (UK) 2015, by device

    • Distribution of total time spent viewing travel content in the UK 2015, by device

    • Preferred devices used to book holidays in the UK 2014, by device used for research

    • Mobile phone usage for online holiday booking in the United Kingdom (UK) 2017, by age

    • Online travel booking in the United Kingdom (UK) 2013, by device and product type

    • Barriers to mobile travel booking in the United Kingdom (UK) 2014, by device

    • Travel app usage in Great Britain 2013, by demographic group

    • Mobile travel booking in the United Kingdom (UK) 2014, by browser or app usage

    • Distribution of time spent viewing travel content in the UK 2015, by access method

    • Smartphone usage by travelers during the travel process in the UK 2015, by trip type

    • Tablet usage by travelers during the travel process in the UK 2015, by trip type

  • Language: English
  • Released: August 2016
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