Healthcare and social media report 2014

Is healthcare ready for empowered and digitally demanding patients?

This report, published by the IMS Institute for Healthcare Informatics in January 2014, provides an overview of trends of social media within healthcare. This report focuses specifically the impact of social media on the use of medicines, also including the role of pharmaceutical manufacturers by leveraging social media platforms as part of their business model.
  • Language: English
  • Released: January 2014
  • Source(s): IMS Health
Study included in Corporate Account only.
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