Data marketing and advertising in North America in 2014

This white paper reports on the data technology usage among marketing and advertising professionals in North America in 2014. The research includes statistics on marketers' familiarity with current technology and the degree of adoption of various solutions. The study asked questions about the number of tools used and the importance of technology investment within the evolving data marketing sector. The report also offers information on the usage of integrated vs. independent data technology solutions.
  • Language: English
  • Released: January 2015
  • Source(s): Winterberry Group, IAB
Study included in Corporate Account only.
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