Share of B2B companies with a formal marketing plan in the U.S. in 2019

Share of B2B companies with a in-house marketing teams in the U.S. in 2019

U.S. B2B businesses - marketing expense items 2020

B2B marketing technology adoption level worldwide 2019

New B2B marketing tactics to be used in the U.S. 2020

B2B account-based marketing adoption level worldwide 2019

U.S. most effective B2B lead generation tactics in ROI generation 2019

B2B marketing channels most effective in driving early stage engagement U.S. 2019

B2B marketing channels most effective in driving conversions U.S. 2019

Use of content marketing among B2B marketers in North America 2020

Departments in charge of B2B content marketing in North America 2019

Change of B2B content marketing budgets in North America 2020

Organizational goals achieved with use of B2B content marketing in North America 2020

Paid methods used for content distribution by B2B marketers in North America 2020

U.S. B2B most effective content types for moving prospects through funnel 2019

Change in global B2B marketing spend due to COVID-19 in 2020

Changes to B2B marketing budgets in the U.S. due to COVID-19 in 2020

Changes to B2B marketing activities due to COVID-19 in 2020

Share of global B2B marketers delaying campaigns due to COVID-19 in 2020

B2B marketers reallocating live events budgets in the U.S. due to COVID-19 in 2020

B2B marketers replacing live events with webinars in the U.S. due to COVID-19 in 2020

Increase in B2B webinars due to COVID-19 in the U.S. 2020