B2B marketing

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Statista dossier on B2B marketing in the U.S. and worldwide

This dossier has been compiled to provide statistical information about B2B marketing in the United States and worldwide.

Table of contents

  • 1. Industry overview
    • B2B e-commerce volume in the United States 2006-2015

    • Revenue of B2B media industry in the U.S. 2008-2016

    • Revenue of B2B media industry in the U.S. 2008-2016, by source

    • B2B print marketing and advertising spending share in the U.S. 2016, by type

    • B2B media, business and company information market size 2014-2020, by segment

    • Leading B2B marketing technology companies 2016, by revenue

    • Leading B2B media and business information companies 2016, by revenue

    • Leading B2B marketing services companies 2016, by revenue

  • 2. Marketing strategies
    • B2B marketing priorities in the U.S. 2016

    • Share of B2B companies with a formal marketing plan in the U.S. in 2017

    • Share of B2B revenues devoted to marketing in the U.S. in 2017

    • Share of B2B companies with a in-house marketing teams in the U.S. in 2017

    • Share of digital in B2B marketing spending in the U.S. 2016

    • Content types used for marketing worldwide as of September 2016

    • Social media platforms used by marketers worldwide 2017, by target group

    • B2B marketing mobile website adoption in the U.S. 2013-2016

    • B2B marketing technology tactics adoption level in the U.S. in 2016

    • Leading marketing automation objectives according to B2B marketers worldwide 2017

  • 3. Marketing effectiveness
    • U.S. most effective B2B lead generation tactics 2017

    • B2B marketing: leading customer marketing metrics in the U.S. 2016

    • U.S. B2B marketer view on customer focused marketing influence on lead quality 2016

    • B2B marketing technology tactics effectiveness perception in the U.S. in 2016

    • Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015

    • Most important attributes of effective B2B content marketing 2015

    • Effectiveness ratings of B2B content marketing tactics in North America 2015

    • B2B e-mail lead generation: most effective tactics worldwide 2015

    • B2B tradeshow lead generation: most effective tactics worldwide 2015

  • 4. Content marketing
    • Use of content marketing among B2B marketers in North America 2012-2017

    • Organizational goals for B2B content marketing in North America 2016

    • Departments in charge of B2B content marketing in North America 2017

    • Paid advertising usage among B2B content marketers in North America 2016

    • U.S. B2B most effective content types for moving prospects through funnel 2017

    • Change of B2B content marketing budgets in North America 2017

    • B2B content marketing challenges in North America 2015

  • Language: English
  • Released: 2017
  • Source(s): Statista
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