B2B advertising and marketing in the U.S.

Statistics report on B2B advertising and marketing in the United States

B2B advertising and marketing in the U.S.

A compilation of the latest data on B2B advertising and marketing in the United States, including marketing strategies, event marketing, content marketing, the presence of artificial intelligence in the sector and a nationwide overview of the industry. The report details digital and traditional advertising and marketing expenditures.

Table of contents

Overview

8
  • Premium Statistic B2B advertising and marketing spending in the U.S. 2022-2026
  • Premium Statistic B2B offline advertising and marketing spending in the U.S. 2022-2026
  • Premium Statistic B2B online advertising and marketing spending in the U.S. 2022-2026
  • Premium Statistic B2B marketing data spending and annual growth in the U.S. 2020-2025
  • Premium Statistic Marketing technology spending of B2B U.S. marketers 2025
  • Premium Statistic Change in 2024 marketing budgets among B2B marketers in the U.S. 2023
  • Premium Statistic U.S. businesses social media marketing budget share 2024, by sector
  • Premium Statistic Share of B2B company's revenue spent on marketing in the U.S. 2024, by company type

Marketing strategies

6
  • Premium Statistic Most effective marketing activities performed by B2B influencers in the U.S. 2023
  • Premium Statistic Top obstacles in trying to demonstrate the value of B2B marketing in the U.S. 2023
  • Premium Statistic B2B C-suit vs marketers' notion of marketing success measurement in the U.S. 2023
  • Premium Statistic B2B C-suit vs marketers' opinions on business outcome expectations in the U.S. 2023
  • Premium Statistic Priorities for B2B marketers for improving CX in the U.S. 2023
  • Premium Statistic Most used B2B purchase channels in the U.S. 2023

The presence of artificial intelligence

3
  • Premium Statistic Top ways in which B2B marketers use AI in the U.S. 2023
  • Premium Statistic Attitudes toward AI in 2024 among B2B marketers in the U.S. 2023
  • Premium Statistic Use of AI in B2B e-commerce operations in the United States 2023

Event marketing

5
  • Premium Statistic B2B trade show market size in the U.S. 2018-2028
  • Basic Statistic Number of in-person trade shows marketers exhibited at in the U.S. 2023-2024, by type
  • Basic Statistic Change in exhibit-marketing budgets according to event marketers in the U.S. 2024
  • Premium Statistic Top reasons why AI is applied in event marketing in Europe & the U.S. 2023
  • Premium Statistic Top ways in which AI elevates event marketing experience in Europe & the U.S. 2023

Content marketing

5
  • Premium Statistic Leading content marketing investment areas for B2B marketers worldwide 2024
  • Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2023
  • Premium Statistic Change of B2B content marketing budgets worldwide 2024
  • Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2023
  • Premium Statistic Organizational goals achieved with use of B2B content marketing worldwide 2023

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)