B2B advertising and marketing in the U.S.
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B2B traditional ad spend in the U.S. 2016-2023
Change in B2B traditional ad spend in the U.S. 2017-2023
B2B digital ad spend in the U.S. 2015-2023
B2B digital ad spend growth in the U.S. 2018-2023
B2B tech digital ad spend in the U.S. 2018-2023
B2B healthcare & pharmaceutical industry digital ad spend in the U.S. 2018-2023
U.S. B2B businesses - revenue share invested in marketing 2022
U.S. B2B businesses - change in digital vs. traditional marketing 2022
Leading B2B marketing channels worldwide 2021
New B2B marketing tactics to be used in the U.S. 2022
Leading B2B tactics to acquire prospect and customer data worldwide 2022
Leading B2B account-based marketing challenges in the U.S. 2022
Challenges of B2B lead nurturing according to U.S. marketers 2021
New B2B approaches to lead nurturing worldwide 2021
Social media platforms with highest ROI for B2B marketers worldwide 2021
Trust towards brands according to CMOs in the U.S. 2021, by sector
Successful B2B lead generation factors according to U.S. marketers 2021
Leading content marketing investment areas for B2B marketers worldwide 2022
Top social media platforms used for B2B content marketing worldwide 2020-2021
Goals of B2B content marketing worldwide 2021
Use of content marketing among B2B marketers worldwide 2017-2021
Departments in charge of B2B content marketing worldwide 2021
Change of B2B content marketing budgets worldwide 2022
Paid methods used for content distribution by B2B marketers worldwide 2021
Most effective social media platforms for B2B marketers worldwide 2020-2021
Leading content experiences B2B marketers want at events U.S. & Canada 2022
Organizational goals achieved with use of B2B content marketing worldwide 2021
B2B trade show market size in the U.S. 2012-2024
Type of trade shows projected in selected countries worldwide 2021
Number of trade shows U.S. companies attended 2015-2021, by type
B2B marketing efforts expected to drive demand instead of in-person events U.S. 2021
Reallocation of in-person B2B marketing event budgets due to COVID-19 U.S. 2021
Leading virtual offerings for B2B marketer events U.S. & Canada 2022
Preference towards in-person vs. virtual version of hybrid events worldwide 2021
Main financial challenges in the global business event industry September 2021
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