B2B advertising and marketing in the U.S.

B2B advertising and marketing in the U.S.
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Statistics report on B2B advertising and marketing in the United States

Table of contents

    • B2B ad spend in the U.S. 2020-2024

    • B2B traditional ad spend in the U.S. 2020-2024

    • Change in B2B traditional ad spend in the U.S. 2021-2024

    • B2B digital ad spend in the U.S. 2015-2024

    • B2B digital ad spend growth in the U.S. 2020-2024

    • B2B digital ad spend in the U.S. 2022, by industry

    • Mobile share of B2B digital ad spend in the U.S. 2020-2024

    • Share of B2B company's revenue spent on marketing in the U.S. 2023, by company type

    • U.S. B2B businesses - change in digital vs. traditional marketing 2022

    • B2B spending on marketing technology in the United States 2020-2024

    • B2B marketing data spending and annual growth in the U.S. 2020-2024

    • New B2B marketing tactics to be used in the U.S. 2023

    • Leading B2B account-based marketing challenges in the U.S. 2022

    • B2B trade show market size in the U.S. 2012-2026

    • Type of trade shows projected in selected countries worldwide 2021

    • Number of trade shows U.S. companies attended 2015-2022, by type

    • Leading virtual offerings for B2B marketer events U.S. & Canada 2022

    • Leading content marketing investment areas for B2B marketers worldwide 2022

    • Top social media platforms used for B2B content marketing worldwide 2022

    • Use of content marketing among B2B marketers worldwide 2017-2022

    • Change of B2B content marketing budgets worldwide 2022

    • Paid methods used for content distribution by B2B marketers worldwide 2022

    • Leading content experiences B2B marketers want at events U.S. & Canada 2022

    • Organizational goals achieved with use of B2B content marketing worldwide 2022

    • Number of LinkedIn users in the United States 2018-2027

    • LinkedIn: U.S. users 2022, by age group

    • Most effective social media platforms for B2B marketers worldwide 2022

    • LinkedIn's effectiveness for B2B marketers worldwide 2022

    • Social media platforms with highest ROI for B2B marketers worldwide 2022

    • LinkedIn B2B display ad revenue in the U.S. 2020-2024

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