B2B marketing in the U. S. and worldwide

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Statista dossier on B2B marketing in the U.S. and worldwide

This dossier has been compiled to provide statistical information about B2B marketing in the United States and worldwide.

Table of contents

  • 1. Industry overview
    • B2B e-commerce volume in the United States 2006-2015

    • Revenue of B2B media industry in the U.S. 2008-2016

    • Revenue of B2B media industry in the U.S. 2008-2016, by source

    • B2B print marketing and advertising spending share in the U.S. 2016, by type

    • Change of B2B content marketing budgets in North America 2016

    • Allocation of B2B marketing budgets in North America 2015

  • 2. Marketing strategies
    • Content types used for marketing worldwide as of September 2016

    • Social media platforms used by marketers worldwide 2017, by target group

    • Mobile marketing tactics used by B2B marketers worldwide 2015

    • Leading marketing analytics tools used by B2B marketers worldwide 2015

    • Leading types of videos used by B2B marketers worldwide 2015

    • CRM software used by U.S. marketing professionals 2015

    • Leading marketing automation objectives according to marketers worldwide 2015

  • 3. Marketing effectiveness
    • Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015

    • Most important attributes of effective B2B content marketing 2015

    • B2B lead generation: most effective tactics worldwide 2015

    • Effectiveness ratings of B2B content marketing tactics in North America 2015

    • B2B e-mail lead generation: most effective tactics worldwide 2015

    • B2B tradeshow lead generation: most effective tactics worldwide 2015

  • 4. Content marketing
    • Use of content marketing among B2B marketers in North America 2012-2016

    • Organizational goals for B2B content marketing in North America 2016

    • B2B content marketing challenges in North America 2015

    • Departments in charge of B2B content marketing in North America 2014

    • Paid advertising usage among B2B content marketers in North America 2016

    • Effectiveness ratings of B2B content marketing tactics in North America 2015

  • Language: English
  • Released: October 2016
  • Source(s): Statista
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