B2B advertising and marketing in the U.S.

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Statista dossier on B2B advertising and marketing in the United States

This dossier has been compiled to provide statistical information about B2B marketing in the United States.

Table of contents

    • B2B traditional ad spend in the U.S. 2016-2023

    • Change in B2B traditional ad spend in the U.S. 2017-2023

    • B2B digital ad spend in the U.S. 2015-2023

    • B2B digital ad spend growth in the U.S. 2018-2023

    • B2B tech digital ad spend in the U.S. 2018-2023

    • B2B healthcare & pharmaceutical industry digital ad spend in the U.S. 2018-2023

    • U.S. B2B businesses - revenue share invested in marketing 2022

    • U.S. B2B businesses - change in digital vs. traditional marketing 2022

    • Leading B2B marketing channels worldwide 2021

    • New B2B marketing tactics to be used in the U.S. 2022

    • Leading B2B tactics to acquire prospect and customer data worldwide 2022

    • Leading B2B account-based marketing challenges in the U.S. 2022

    • Challenges of B2B lead nurturing according to U.S. marketers 2021

    • New B2B approaches to lead nurturing worldwide 2021

    • Social media platforms with highest ROI for B2B marketers worldwide 2021

    • Trust towards brands according to CMOs in the U.S. 2021, by sector

    • Successful B2B lead generation factors according to U.S. marketers 2021

    • Leading content marketing investment areas for B2B marketers worldwide 2022

    • Top social media platforms used for B2B content marketing worldwide 2020-2021

    • Goals of B2B content marketing worldwide 2021

    • Use of content marketing among B2B marketers worldwide 2017-2021

    • Departments in charge of B2B content marketing worldwide 2021

    • Change of B2B content marketing budgets worldwide 2022

    • Paid methods used for content distribution by B2B marketers worldwide 2021

    • Most effective social media platforms for B2B marketers worldwide 2020-2021

    • Leading content experiences B2B marketers want at events U.S. & Canada 2022

    • Organizational goals achieved with use of B2B content marketing worldwide 2021

    • B2B trade show market size in the U.S. 2012-2024

    • Type of trade shows projected in selected countries worldwide 2021

    • Number of trade shows U.S. companies attended 2015-2021, by type

    • B2B marketing efforts expected to drive demand instead of in-person events U.S. 2021

    • Reallocation of in-person B2B marketing event budgets due to COVID-19 U.S. 2021

    • Leading virtual offerings for B2B marketer events U.S. & Canada 2022

    • Preference towards in-person vs. virtual version of hybrid events worldwide 2021

    • Main financial challenges in the global business event industry September 2021

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