B2B marketing

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Statista dossier on B2B marketing in the U.S. and worldwide

This dossier has been compiled to provide statistical information about B2B marketing in the United States and worldwide.

Table of contents

  • 1. Industry overview

    • Revenue of B2B media & information industry in the U.S. 2015-2017

    • Revenue of B2B media & information industry in the U.S. 2015-2017, by source

    • B2B digital ad spend in the U.S. 2013-2018, by device

    • U.S. B2B direct to customer marketing spending 2012-2017, by channel

    • B2B print marketing and advertising spending share in the U.S. 2016, by type

    • B2B media, business and company information market size 2014-2020, by segment

    • Leading B2B marketing technology companies 2016, by revenue

    • Leading B2B media and business information companies 2016, by revenue

    • Leading B2B marketing services companies 2016, by revenue

  • 2. Marketing strategies

    • B2B marketing priorities in the U.S. 2017

    • Share of B2B companies with a formal marketing plan in the U.S. in 2018

    • Share of B2B budgets devoted to marketing in the U.S. in 2018

    • Share of B2B companies with a in-house marketing teams in the U.S. in 2018

    • Share of digital in B2B marketing spending in the U.S. 2016

    • Social media platforms used by marketers worldwide 2018, by target group

    • B2B marketing mobile website adoption in the U.S. 2014-2017

    • Leading marketing technology features used by U.S. B2B marketers 2017

    • Features seen as most important when choosing a marketing automation vendor U.S. 2018

  • 3. Marketing effectiveness

    • U.S. most effective B2B lead generation tactics 2017

    • B2B marketing: leading customer marketing metrics in the U.S. 2016

    • U.S. B2B marketer view on customer focused marketing influence on lead quality 2016

    • B2B marketing technology tactics effectiveness perception in the U.S. in 2016

    • Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015

    • Effectiveness of selected channels in B2B demand generation worldwide 2017

    • Effectiveness of selected tactics in B2B demand generation in 2017

    • Technologies used to measure digital advertising effectiveness worldwide in 2017

  • 4. Content marketing

    • Use of content marketing among B2B marketers in North America 2018

    • Change of B2B content marketing budgets in North America 2019

    • Organizational goals achieved with use of B2B content marketing in North America 2018

    • Departments in charge of B2B content marketing in North America 2017

    • Paid methods used for content distribution by B2B marketers in North America 2018

    • U.S. B2B most effective content types for moving prospects through funnel 2017

    • Leading types of tags used by B2B professionals in content marketing in the U.S. 2017

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