B2B marketing

B2B marketing priorities in the U.S. 2017

Share of B2B companies with a formal marketing plan in the U.S. in 2018

Share of B2B budgets devoted to marketing in the U.S. in 2018

Share of B2B companies with a in-house marketing teams in the U.S. in 2018

Share of digital in B2B marketing spending in the U.S. 2016

Social media platforms used by marketers worldwide 2019, by target group

B2B marketing mobile website adoption in the U.S. 2014-2017

Leading marketing technology features used by U.S. B2B marketers 2017

Features seen as most important when choosing a marketing automation vendor U.S. 2018

U.S. most effective B2B lead generation tactics 2017

B2B marketing: leading customer marketing metrics in the U.S. 2016

U.S. B2B marketer view on customer focused marketing influence on lead quality 2016

B2B marketing technology tactics effectiveness perception in the U.S. in 2016

Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015

Effectiveness of selected channels in B2B demand generation worldwide 2017

Effectiveness of selected tactics in B2B demand generation in 2017

Technologies used to measure digital advertising effectiveness worldwide in 2017

Use of content marketing among B2B marketers in North America 2018

Change of B2B content marketing budgets in North America 2019

Organizational goals achieved with use of B2B content marketing in North America 2018

Departments in charge of B2B content marketing in North America 2017

Paid methods used for content distribution by B2B marketers in North America 2018

U.S. B2B most effective content types for moving prospects through funnel 2017

Leading types of tags used by B2B professionals in content marketing in the U.S. 2017