Laundry and fabric care product consumption in the UK (Kantar Media TGI)

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Statista Dossier on Laundry and fabric care product consumption in the UK (Kantar Media TGI)

This dossier presents graphs and tables about consumer behavior and consumption pertaining to household laundry detergents and other fabric care products within the United Kingdom. In order to provide a quantitative understanding of the UK fabric care market, the dossier is broken down into three categories: laundry product consumption habits, laundry product brand rankings and laundry brand products. The data is provided by Kantar Media.

Kantar Media TGI (Target Group Index) is a global network of single-source market research surveys providing invaluable, comparable consumer insights, measuring more than 24,000 adults aged 15+ in the United Kingdom. The typical TGI survey covers 18 consumer product and service areas providing data on some 4000 brands in over 500 product fields. The sectors covered include: Food, Sweet & Salty Snacks, Alcoholic Drinks, Non-Alcoholic Drinks, Household Products, Toiletries & Cosmetics, Pharmaceutical & Chemists Products, Tobacco Products, Pets & Pet Food, Shopping, Retail & Clothing, DIY & Gardening, Appliances & Other Household Durables, Electronics & Other Personal Items, Communications & Internet, Financial Services, Holidays & Travel, Sports & Leisure and Motoring.

Table of contents

  • 1. Fabric care product consumption habits
    • Frequency of washing powder and tablets usage in Great Britain 2015-2018

    • Washing powder & tablet usage in Great Britain 2013-2018, by type

    • Washing powders & tablet usage in Great Britain 2014-2018, by specialist type

    • Frequency of liquid detergents for fabrics usage in Great Britain 2015-2018

    • Liquid detergents usage in Great Britain 2013-2018, by type

    • Liquid detergents for fabrics usage in Great Britain 2014-2018, by specialist type

    • Frequency of fabric conditioner usage in Great Britain 2015-2018

    • Fabric conditioner usage in Great Britain 2013-2018, by type

    • Fabric conditioners usage in Great Britain 2013-2018, by specialist type

    • Frequency of stain remover usage in the United Kingdom (UK) 2014-2016

  • 2. Fabric care product brand rankings
    • Leading washing powder brands in Great Britain 2018, by number of users

    • UK: top supermarket brands of washing powder & tablets 2015-2017, by number of users

    • Leading liquid detergent brands in Great Britain 2018, by number of users

    • Leading supermarket brands of liquid detergents in the UK 2015-17, by number of users

    • Leading fabric conditioners in Great Britain 2018, by number of users

    • Leading supermarket brands of fabric conditioners in UK 2013-17, by number of users

    • Leading stain remover brands in Great Britain 2018, by number of users

  • 3. Fabric care brand products
    • Leading washing powder brands of Ariel in the UK 2013-2017, by number of users

    • Leading liquid detergent brands of Ariel in the UK 2013-2017, by number of users

    • Leading washing powder brands of Persil in the UK 2014-2017, by number of users

    • Leading liquid detergent brands of Persil in the UK 2014-2017, by number of users

    • Leading fabric conditioner brands of Comfort in the UK 2014-2017, by number of users

    • Leading fabric conditioner brands of Lenor in the UK 2014-2017, by number of users

    • Leading stain remover brands of Vanish in the UK 2016-2017, by number of users

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