Soap and bath product consumption in the UK (Kantar Media TGI)

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Statista Dossier on Soap and bath product consumption in the UK (Kantar Media TGI)

This dossier presents graphs and tables about consumer behavior and consumption pertaining to soap, bath and shower products within the United Kingdom. In order to provide a quantitative understanding of the UK soap and bath product market, the dossier is broken down into three categories: soap and handwash, shower gels and bath products, and soap bath and shower brand products. The data is provided by Kantar Media.

Kantar Media TGI (Target Group Index) is a global network of single-source market research surveys providing invaluable, comparable consumer insights, measuring more than 24,000 adults aged 15+ in the United Kingdom. The typical TGI survey covers 18 consumer product and service areas providing data on some 4000 brands in over 500 product fields. The sectors covered include: Food, Sweet & Salty Snacks, Alcoholic Drinks, Non-Alcoholic Drinks, Household Products, Toiletries & Cosmetics, Pharmaceutical & Chemists Products, Tobacco Products, Pets & Pet Food, Shopping, Retail & Clothing, DIY & Gardening, Appliances & Other Household Durables, Electronics & Other Personal Items, Communications & Internet, Financial Services, Holidays & Travel, Sports & Leisure and Motoring.

Table of contents

  • 1. Soap and handwash
    • Bars of soap usage in the United Kingdom (UK) 2013-2017, by user type

    • Frequency of bar of soap usage in the United Kingdom (UK) 2017

    • Liquid handwash usage in the United Kingdom (UK) 2013-2017, by user type

    • Frequency of liquid handwash usage in the United Kingdom (UK) 2013-2017

    • Bars of soap and liquid handwash usage in the United Kingdom (UK) in 2017, by type

    • Leading brands of soap bars in the United Kingdom (UK) 2017, by number of users

  • 2. Shower gels and bath products
    • Shower gel and bath product usage in the United Kingdom (UK) 2013-2017, by user type

    • Frequency of shower gels and bath product usage in the United Kingdom (UK) 2015-2017

    • Shower gels & bath products usage in the United Kingdom (UK) 2015-2017, by type

    • Leading brands of shower gel in the United Kingdom (UK) 2017, by number of users

    • Supermarket brands of shower gels in the United Kingdom (UK) 2017, by number of users

  • 3. Soap, shower and bath brand products
    • Leading Dove products in the United Kingdom (UK) 2017, by number of users

    • Leading Imperial Leather products in the UK 2013-2017, by number of users

    • Leading soap bar brands of Imperial Leather in the UK 2013-2017, by number of users

    • Leading shower gel brands of Imperial Leather in the UK 2013-2017, by number of users

    • Leading Radox products in the United Kingdom (UK) 2013-2017, by number of users

    • Leading shower gel brands of Radox in the UK 2013-2017, by number of users

    • Leading Palmolive products in the United Kingdom (UK) 2013-2017, by number of users

    • Leading shower gel brands of Palmolive in the UK 2013-2017, by number of users

    • Leading soap bar brands of Johnson's in the UK 2013-2017, by number of users

    • Leading shower gel brands of Johnson's in the UK 2013-2017, by number of users

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