Soap and bath product consumption in Great Britain (Kantar Media TGI)

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Statista Dossier on Soap and bath product consumption in Great Britain (Kantar Media TGI)

This dossier presents graphs and tables about consumer behavior and consumption pertaining to soap, bath and shower products within Great Britain. In order to provide a quantitative understanding of the British soap and bath product market, the dossier is broken down into three categories: soap and handwash, shower gels and bath products, and soap bath and shower brand products. The data is provided by Kantar Media.

Kantar Media TGI (Target Group Index) is a global network of single-source market research surveys providing invaluable, comparable consumer insights, measuring more than 24,000 adults aged 15+ in Great Britain. The typical TGI survey covers 18 consumer product and service areas providing data on some 4000 brands in over 500 product fields. The sectors covered include: Food, Sweet & Salty Snacks, Alcoholic Drinks, Non-Alcoholic Drinks, Household Products, Toiletries & Cosmetics, Pharmaceutical & Chemists Products, Tobacco Products, Pets & Pet Food, Shopping, Retail & Clothing, DIY & Gardening, Appliances & Other Household Durables, Electronics & Other Personal Items, Communications & Internet, Financial Services, Holidays & Travel, Sports & Leisure and Motoring.

Table of contents

  • 1. Soap and handwash
    • Bars of soap usage in Great Britain 2013-2018, by user type

    • Frequency of bar of soap usage in Great Britain 2018

    • Liquid handwash usage in Great Britain 2013-2018, by user type

    • Frequency of liquid handwash usage in Great Britain 2013-2018

    • Bars of soap and liquid handwash usage in Great Britain in 2018, by type

    • Leading brands of soap bars in Great Britain 2018, by number of users

  • 2. Shower gels and bath products
    • Shower gel and bath product usage in Great Britain 2013-2018, by user type

    • Frequency of shower and bath product usage in Great Britain 2015-2018

    • Shower gels & bath products usage in Great Britain 2015-2018, by type

    • Leading brands of shower gel in Great Britain 2018, by number of users

    • Supermarket brands of shower gels in Great Britain 2018, by number of users

  • 3. Soap, shower and bath brand products
    • Leading Dove products in Great Britain 2018, by number of users

    • Leading Imperial Leather products in Great Britain 2013-2018, by number of users

    • Soap bar brands of Imperial Leather in Great Britain 2013-2018, by number of users

    • Shower gel brands of Imperial Leather in Great Britain 2013-2018, by number of users

    • Leading Radox products in Great Britain 2013-2018, by number of users

    • Leading shower gel brands of Radox in Great Britain 2013-2017, by number of users

    • Leading Palmolive products in Great Britain 2013-2018, by number of users

    • Leading shower gel brands of Palmolive in Great Britain 2013-2018, by number of users

    • Leading soap bar brands of Johnson's in Great Britain 2013-2018, by number of users

    • Johnson's shower & bath products in Great Britain 2013-2018, by number of users

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