Oral care consumption in the UK (Kantar Media TGI)

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Statista Dossier on Oral care consumption in the UK (Kantar Media TGI)

This dossier presents graphs and tables about consumer behavior and consumption pertaining to oral care products within the United Kingdom. In order to provide a quantitative understanding of the UK oral hygiene market, the dossier is broken down into three categories: oral care consumption habits, oral care brand rankings and oral car brand products. The data is provided by Kantar Media.

Kantar Media TGI (Target Group Index) is a global network of single-source market research surveys providing invaluable, comparable consumer insights, measuring more than 24,000 adults aged 15+ in the United Kingdom. The typical TGI survey covers 18 consumer product and service areas providing data on some 4000 brands in over 500 product fields. The sectors covered include: Food, Sweet & Salty Snacks, Alcoholic Drinks, Non-Alcoholic Drinks, Household Products, Toiletries & Cosmetics, Pharmaceutical & Chemists Products, Tobacco Products, Pets & Pet Food, Shopping, Retail & Clothing, DIY & Gardening, Appliances & Other Household Durables, Electronics & Other Personal Items, Communications & Internet, Financial Services, Holidays & Travel, Sports & Leisure and Motoring.

Table of contents

  • 1. Oral care consumption habits
    • Oral care products usage in Great Britain in 2018, by product type

    • Toothbrush usage in Great Britain 2013-2018, by user type

    • Frequency of toothbrush usage in Great Britain 2018

    • Toothbrushes usage in Great Britain 2015-2018, by type

    • Toothpaste usage in Great Britain 2013-2018, by user type

    • Frequency of toothpaste usage in Great Britain 2015-2018

    • Toothpaste usage in Great Britain 2018, by type

  • 2. Oral care brand rankings
    • Leading brands of oral care in Great Britain 2018, by number of users

    • Leading supermarket brands of oral product in Great Britain 2018, by number of users

    • Leading brands of toothbrushes in Great Britain 2018, by number of users

    • Supermarket brands of toothbrushes in Great Britain 2015-2018, by number of users

    • Leading brands of toothpaste in Great Britain 2018, by number of users

    • Supermarket brands of toothpaste in Great Britain 2015-2018, by number of users

  • 3. Oral care brand products
    • Leading toothbrush brands of Colgate in Great Britain 2013-2018, by number of users

    • Leading toothpaste brands of Colgate in Great Britain 2018, by number of users

    • Leading Aquafresh products in Great Britain 2013-2018, by number of users

    • Leading Sensodyne products in Great Britain 2013-2018, by number of users

    • Leading Macleans products in Great Britain 2013-2018, by number of users

    • Leading Crest products in Great Britain 2013-2018, by number of users

    • Leading toothbrush brands of Wisdom in Great Britain 2013-2018, by number of users

    • Leading toothpaste brands of Mentadent in Great Britain 2013-2018, by number of users

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