Hair care consumption in Spain (Kantar Media TGI)

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Statista Dossier on Hair care consumption in Spain (Kantar Media TGI)

This dossier presents graphs and tables about consumer behavior and consumption pertaining to shampoo, conditioner and other hair care products within Spain. The dossier is broken down into three categories: hair care products consumption, hair care brand rankings and hair care brand products, in order to provide a quantitative understanding of the Spanish hair care market. The data is provided by Kantar Media.

Kantar Media TGI (Target Group Index) is a global network of single-source market research surveys providing invaluable, comparable consumer insights, measuring more than 10,000 adults aged 15+ in Spain. The typical TGI survey covers 18 consumer product and service areas providing data on some 4000 brands in over 500 product fields. The sectors covered include: Food, Sweet & Salty Snacks, Alcoholic Drinks, Non-Alcoholic Drinks, Household Products, Toiletries & Cosmetics, Pharmaceutical & Chemists Products, Tobacco Products, Pets & Pet Food, Shopping, Retail & Clothing, DIY & Gardening, Appliances & Other Household Durables, Electronics & Other Personal Items, Communications & Internet, Financial Services, Holidays & Travel, Sports & Leisure and Motoring.

Table of contents

  • 1. Shampoo
    • Frequency of shampoo usage by women in Spain 2014-2017

    • Frequency of shampoo usage by men in Spain 2017

    • Shampoo usage in Spain 2017, by type

    • Leading shampoo brands for women in Spain 2017, by number of users

    • Leading Garnier shampoo products in Spain 2017, by number of users

    • Leading L'Oréal shampoo products in Spain 2017, by number of users

    • Leading Garnier men's shampoo products in Spain 2017, by number of users

    • Leading Nivéa men's shampoo products in Spain 2014-2017, by number of users

    • Leading Johnson's men's shampoo products in Spain 2016-2017, by number of users

    • Leading L'Oréal men's shampoo products in Spain 2014-2017, by number of users

  • 2. Hair conditioner
    • Frequency of hair conditioner usage by women in Spain 2014-2017

    • Leading brands of hair conditioner for women in Spain 2017, by number of users

    • Frequency of conditioner usage by men in Spain 2017

    • Shampoos and conditioners usage in Spain 2017, by type

    • Shampoos and conditioners usage in Spain 2016-2017, by variety

    • Leading shampoo brands for men in Spain 2017, by number of users

  • 3. Hair treatments
    • Women's hair conditioning treatments and masks usage in Spain 2014-17, by user type

    • Frequency of hair treatment usage by women in Spain 2017

    • Hair conditioning products usage in Spain in 2017, by type

    • Leading brands of hair conditioning treatments in Spain 2017, by number of users

    • Frequency of hair treatment usage by men in Spain 2016-2017

    • Hair treatment usage by men in Spain 2017, by type

    • Leading brands of hair treatments in Spain 2017, by number of users

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