Internet industry in Spain

The Statista dossier
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Statista dossier about internet industry in Spain

This dossier contains a range of selected statistics about internet usage in Spain. It includes figures concerning the demographics and penetration of internet usage among the Spanish population as well as information on user behavior. Additionally, the dossier also provides insights into mobile internet usage.

Table of contents

  • 1. Digital advertising
    • Advertising spending in Spain 2011-2018

    • Internet advertising expenditure in Spain 2008-2018

    • Digital share of advertising spending in Spain 2008-2015

    • Digital advertising expenditure in Spain 2008-2015, by medium

    • Digital Market Outlook: digital classifieds ad revenue in Spain 2015-2021, by device

    • Digital Market Outlook: banner advertising revenue in Spain 2016-2022, by device

    • Advertising revenue digital newspaper industry in Spain 2009-2021

    • Digital Market Outlook: social media ad revenue in Spain 2016-2022, by device

    • Online advertising revenue in Spain 2009-2021

    • Forecast online TV advertising revenue in Spain 2012-2021

    • Digital Market Outlook: digital video ad revenue in Spain 2016-2022, by device

    • Digital Market Outlook: search advertising revenue in Spain 2016-2022, by device

    • Mobile advertising spending in Spain 2011-2016

    • Mobile internet advertising revenue in Spain 2012-2021

  • 2. E-commerce
    • E-commerce revenue in Spain 2012-2017

    • Spain: B2C e-commerce sales 2014-2017

    • Forecasted retail e-commerce sales in Spain 2014-2017

    • App and content downloads: quarterly e-commerce revenue in Spain 2013-2016

    • E-commerce revenue per online shopper in Spain 2012-2016

    • E-commerce spending per capita in Spain 2012-2017

    • Projected digital buyer penetration in Spain 2014-2017

    • Frequency of smartphone owners in Spain making a mobile purchase 2013

    • Penetration of online shopping smartphone apps in Spain as of May 2015, by age

    • Preferred method of online shopping on a smartphone or tablet in Spain in 2015

    • Spain: main online payment methods in 2014

  • 3. Entertainment
    • Digital Market Outlook: digital media revenue in Spain 2016-2022, by category

    • Forecast: revenue media representation Spain 2008-2020

    • Forecast: media representation revenue Spain 2008-2018

    • On-demand audiovisual services in Spain 2017, by type

    • Digital Market Outlook: digital music revenue in Spain 2016-2022, by format

    • Forecast digital music industry revenue in Spain 2009-2021

    • Spanish digital music sales value in Spain 2016, by format

    • Spanish digital music sales value growth in Spain 2016, by format

    • Digital Market Outlook: digital games revenue in Spain 2016-2022, by category

    • Social gaming revenue in Spain from 2009 to 2015

    • Online media consumption in Spain 2005-2014

  • 4. Online TV & Online video market
    • Forecast online video services and subscriptions revenue in Spain 2009-2019

    • Forecast online OTT video services revenue in Spain 2009-2020

    • Online Pay-TV: revenue figures in Spain 2005-2014, by service type

    • Digital Market Outlook: digital video revenue in Spain 2016-2022, by category

    • Digital Market Outlook: users of digital video in Spain 2016-2022, by type

    • Spain: number of mobile TV subscriptions 2010-2014, by service provider

    • Consumer revenues for video on-demand (VoD) services in Spain 2011-2016

    • TV VOD: consumer spending in Spain 2009-2015

    • Consumer spending on online TV in Spain 2009-2013

    • Video on-demand services in Spain 2017, by genre

    • Spain: motivations for watching online videos 2015

  • 5. Broadband infrastructure
    • Fixed and mobile broadband internet: revenue in Spain 2005-2015

    • Mobile broadband revenue in Spain Q1 2011-Q3 2016

    • Spain: monthly fixed broadband connections September 2015-January 2017, by operator

    • Spain: broadband connections 2005-2015, by sector

    • Spain: fixed broadband lines 2007-2015, by connection speed

    • Spain: fixed business broadband lines 2011-2015, by connection speed

    • Spain: monthly fixed broadband connections 2015-2015, by type

    • Spain: penetration rate of fixed broadband connections 2006-2015

    • Spain: quarterly penetration rate of fixed broadband connections 2011-2016

    • Spain: penetration rate of fixed broadband internet 2015, per region

    • Household expenditure for internet in Spain 2012-2015

  • 6. Data traffic
    • Spain: fixed broadband data traffic 2011-2015

    • Spain: quarterly mobile broadband networks data traffic 2012-2016

    • Most popular mobile apps in Spain 2014, by traffic

  • 7. Mobile Internet
    • Spain: mobile phone internet user penetration 2014-2017

    • Spain: monthly mobile data connection development 2015-2017

    • Spain: monthly penetration rate of mobile phones 2015-2017

    • Mobile broadband connections from 2010 to 2015, by type

    • Consumption of online media via smartphones in Spain 2014

    • Preferred devices to look for apps in Spain in 2014

    • Mobile broadband internet: share of companies in Spain Q1 2016, by type

    • Company mobile broadband connection: distribution by company size in Spain Q1 2016

    • Company provided mobile internet devices: distribution by size in Spain Q1 2015

  • 8. Demographics
    • Spain: internet user penetration 2014-2017

    • Percentage of people using the internet in Spain 2016, by frequency and region

    • Household internet access in Spain 2007-2016

    • Spain: daily internet usage 2016, by age group

    • Enterprises with internet access in Spain 2010-2016

    • Company websites: distribution in Spain Q1 2016, by company size

    • Company websites: share of companies in Spain Q1 2016, by region

  • 9. User behaviour
    • Spain: frequency of private internet usage 2016

    • Frequency internet media services were used in Spain 2016

    • Spain: distribution of online minutes as of November 2013, by age group

    • Spain: most popular online activities 2013

    • Spain: internet device usage 2013

    • Researching products online in Spain 2005-2016

    • Online C2C e-commerce penetration in Spain 2005-2016

    • Making an appointment with a practitioner online in Spain 2012-2016

    • Online voice and video calling in Spain 2008-2016

    • Creating a website or blog in Spain 2012-2016

    • Online networked game playing penetration in Spain 2012-2014

  • Language: English
  • Released: July 2015
  • Source(s): Statista
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