Beer consumption in Spain (Kantar Media TGI)

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Statista Dossier on Beer consumption in Spain (Kantar Media TGI)

This dossier presents graphs and tables about consumer behavior and consumption pertaining to beer products within Spain. The dossier is broken down into three categories: beer consumption habits, beer products and beer products ranking in order to provide a quantitative understanding of Spanish beer consumption market. The data is provided by Kantar Media.

Kantar Media TGI (Target Group Index) is a global network of single-source market research surveys providing invaluable, comparable consumer insights, measuring more than 10,000 adults aged 15+ in Spain. The typical TGI survey covers 18 consumer product and service areas providing data on some 4000 brands in over 500 product fields. The sectors covered include: Food, Sweet & Salty Snacks, Alcoholic Drinks, Non-Alcoholic Drinks, Household Products, Toiletries & Cosmetics, Pharmaceutical & Chemists Products, Tobacco Products, Pets & Pet Food, Shopping, Retail & Clothing, DIY & Gardening, Appliances & Other Household Durables, Electronics & Other Personal Items, Communications & Internet, Financial Services, Holidays & Travel, Sports & Leisure and Motoring.

Table of contents

  • 1. Beer consumption behavior
    • Canned or bottled beer usage in Spain 2014-2015, by user type

    • Draught beer usage in Spain 2014-2015, by user type

    • Frequency of draught beer usage in Spain 2015

    • Frequency of canned and bottled beer usage in Spain 2015

    • Draught beer usage in Spain in 2015, by type

    • Canned or bottled beer usage in Spain 2015, by type

    • Beer usage in Spain in 2014-2015, by package type

  • 2. Beer brands
    • Leading brands of draught beer in Spain in 2015

    • Leading brands of canned or bottled beer in Spain 2015

    • Leading supermarket brands of canned or bottled beer in Spain 2015

    • Mahou brand beer usage in Spain in, by product

    • Damm Group beer usage in Spain 2015, by product

  • 3. Low-alcohol / alcohol-free beer
    • Low and alcohol-free beer usage in Spain 2014-2015, by user type

    • Frequency of low and alcohol-free beer usage in Spain 2015

    • Leading brands of low alcohol/alcohol-free beer and lager in Spain 2015

    • Buckler beer usage in Spain 2014-2015, by product

    • Cruzcampo low-alcohol/alcohol-free beer use in Spain 2014-2015, by product

    • Damm Group alcohol-free beer use in Spain, by product

    • Usage of low-alcohol/alcohol-free beer and lager in Spain 2014-2015, by package type

  • Language: English
  • Released: May 2016
  • Source(s): Statista
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