Social networks usage in Spain

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Statista dossier on the social networks usage in Spain

This dossier contains a selection of statistics about social network usage in Spain. The data define the Spanish social network user profile and cover both private and professional social media consumption.

Table of contents

  • 1. Overview
    • Ratings of social networks by users in Spain 2018

    • Facebook: online penetration in Spain 2014-2018

    • Forecast of the social network user penetration rate in Spain 2015-2022

    • Forecast of Facebook user numbers in Spain 2015-2022

  • 2. Social network user
    • Social network penetration in Spain 2011-2017

    • Forecast of social network user numbers in Spain 2015-2022

    • Share of social network users in Spain as of March 2017, by device

    • Facebook: profiles in the Spanish cities with the most users in 2016, by gender

  • 3. Social network usage
    • Activities done frequently on social networks by users in Spain 2018

    • Minutes a week spent on visiting social networks in Spain 2017

    • How often Spanish smartphone users asked about products on social media in 2016

    • Internet users with an active Twitter account in Spain 2011-2015

    • Reasons for not changing privacy settings on social media sites in Spain 2015

    • Snapchat: usage among social media users in Spain 2015-2016

  • 4. Professional usage of social networks
    • Use of social media: share of companies in Spain 2017-2018, by region

    • Social media: share of companies with a presence in Spain 2014-2018, by type

    • Business reasons for not using social networks in Spain in 2013

    • Professional social network penetration in Spain 2011-2017

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