Economic impact of corruption on digital ad supply chain in the U.S. 2015

IAB US benchmarking study

The report presents data on deliberate and unintentional activities that negatively influence digital advertising in the United States. The study was carried out in early 2015. It pinpoints three types or corruption - invalid traffic, malvertising and infringed content - and gives detailed information financial repercussions of each of them.
  • Language: English
  • Released: November 2015
Study included in Corporate Account only.
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