Counterfeiting and gray technology market report 2016

Unauthorized sales continue to raise costs and damage brand reputation

This report presents the results of a global survey of original equipment manufacturers. The manufacturers were asked how they manage the impact of the gray market, an alternative sales channel that diverts branded products into the hands of third-party vendors who may be unauthorized to sell those products. The results of the survey reveal the preventative measures taken, the policies in place, and insight into the manufacturer-customer relationship. To conclude, the report offers recommendations for original equipment manufacturers seeking to reduce and prevent unauthorized sales of their product and damage to their brand.
  • Language: English
  • Released: January 2016
Study included in Corporate Account only.
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