Social commerce in Europe

Statistics report on social commerce in Europe

Social commerce in Europe

This report offers statistics and insights on social commerce in Europe. It begins by providing an overview of social media and e-commerce penetration. Subsequently, it delves into the adoption of social media platforms as purchase channels in select markets, namely the United Kingdom, Germany, France, Belgium, Italy, and Spain. For each of these countries, the report covers various aspects such as the social market size, social referrals to e-commerce websites, social media influence, and the leading social networks used for making purchases.

Table of contents

Overview

5
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Premium Statistic Internet users using social media for brand research 2023, by country
  • Premium Forecast E-commerce users in selected European countries 2019-2029
  • Premium Statistic Social commerce revenue worldwide 2018-2028
  • Premium Statistic Share of social commerce buyers worldwide 2023, by country

United Kingdom

5
  • Premium Statistic Social commerce revenue in the UK 2018-2027, by platform
  • Premium Statistic Social referrals to e-commerce sites in the UK 2021-2023, by device
  • Premium Statistic Consumers influenced by social media influencers in the UK 2022, by generation
  • Premium Statistic Consumers who bought an item on social media in the UK 2022, by generation
  • Premium Statistic Leading social networks for shopping in the UK 2022, by generation

Germany

5
  • Premium Statistic Social commerce revenue in Germany 2018-2027, by platform
  • Premium Statistic Social referrals to e-commerce sites in Germany 2021-2023, by device
  • Premium Statistic Consumers influenced by social media influencers in Germany 2022, by generation
  • Premium Statistic Consumers who bought an item on social media in Germany 2022, by generation
  • Premium Statistic Leading social networks for shopping in Germany 2022, by generation

France

5
  • Premium Statistic Social commerce revenue in France 2018-2027, by platform
  • Premium Statistic Social referrals to e-commerce sites in France 2021-2023, by device
  • Premium Statistic Social commerce penetration rate in France 2022
  • Premium Statistic Average consumer spending on social commerce in France 2022
  • Premium Statistic Main motivations for buying on social media in France 2022

Belgium

5
  • Premium Statistic Social commerce market size in Belgium 2022-2028
  • Premium Statistic Social referrals to e-commerce sites in Belgium 2021-2023, by device
  • Premium Statistic Social media accounts users followed/bought from in Belgium 2023, by generation
  • Premium Statistic Leading social networks for shopping in Belgium 2023
  • Premium Statistic Leading social networks for shopping in Belgium 2022, by generation

Italy

5
  • Premium Statistic Social commerce revenue in Italy 2018-2027, by platform
  • Premium Statistic Investments intentions on social media of e-commerce companies in Italy 2023
  • Premium Statistic Social referrals to e-commerce sites in Italy 2023, by device
  • Premium Statistic Social media accounts users followed/bought from in Italy 2023, by generation
  • Premium Statistic Leading social networks for shopping in Italy 2023, by generation

Spain

6
  • Premium Statistic Social commerce revenue in Spain 2018-2027, by platform
  • Premium Statistic Social referrals to e-commerce sites in Spain 2021-2023, by device
  • Premium Statistic Consumers who bought an item on social media in Spain 2022, by generation
  • Premium Statistic Social media accounts users followed/bought from in Spain 2023, by generation
  • Premium Statistic Most used social networks by online marketplace shoppers in Spain 2023
  • Premium Statistic Main social networks used for commercial purposes in Spain 2023

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