Social commerce in the United Kingdom (UK)

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Statista dossier on social commerce in the United Kingdom (UK)

This dossier presents a range of statistics and facts about social commerce in the United Kingdom. It presents a market overview, statistics about marketing on social media websites, and information on the demographics and behavior of social shoppers.

The dossier includes the following sections:

  • Chapter 1: Market Overview
  • Chapter 2: Social Marketing
  • Chapter 3: User Demographics and Behavior


Table of contents

  • 1. Market overview

    • Leading social networks by share of visits in the UK as of January 2021

    • Leading social media traffic referral sources H2 2017

    • Reach of selected social networking websites in the Great Britain 2014-2020

    • Social networks used for content marketing in the UK 2016-2017

    • Spending on products recommended by contacts on social media sites UK 2014

    • Spend on products recommended by contacts on social media in the UK, by gender

    • Social network profile ownership in the United Kingdom (UK) 2015-2019, by age group

  • 2. Social marketing

    • Social networks used by marketers in the United Kingdom (UK) 2014

    • Social media advertising impact on user behavior in the United Kingdom (UK) 2014

    • Most effective social networks for content marketing in the UK 2016-2017

    • Marketing benefits of real-time social media engagement in the United Kingdom 2014

    • Most popular brand pages on Facebook in the United Kingdom (UK) March 2020

    • Advertising on social media: consumer attitudes in the United Kingdom (UK) 2014

    • Trust in retailers with social media presence in the UK 2013, by respondent type

    • Leading online retailers responding to queries via Twitter in the UK 2010-2013

    • Online retailers responding to queries via Twitter in the UK 2010-2013

  • 3. User demographics & behavior

    • Social media and online shopping user actions taken in the UK 2013

    • Buying products found on social media in the United Kingdom (UK) 2014, by age

    • Online shopping behavior in the United Kingdom (UK) 2014, by social media use

    • Social media engagement with Amazon in the United Kingdom (UK) 2014

    • Products purchased after discovery on social media in the UK 2014, by method

    • Products bought after seeing a social media recommendation in the UK 2014, by gender

    • Buying products on social media in the UK 2014, by discovery method

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