E-Commerce market Germany 2015

Market report of the 1,000 highest revenue B2C online stores for physical goods.

E-Commerce market Germany 2015 For the seventh time, in cooperation with the EHI Retail Institute, the E-Commerce market Germany 2015 report lists the 1,000 biggest German online stores for physical goods (with a focus on the B2C market) by online revenue generated in 2014. Its reach is extended through the 2015 E-Commerce Market Austria/Switzerland report. The report is ideal for the acquisition of new partners, competition and market analysis.

Infografik: 2/3 der Onlineshops setzen auf mobil | Statista

This report examines the German B2C E-commerce market from the supply side, through a detailed analysis of the biggest online stores by revenue in Germany in 2014. Services, rights of use, and shops selling only digital goods (e.g. Google Play) were not considered.

The ranking is based on a detailed analysis of over 1,000 German online stores, which we firstly surveyed about their revenue in the context of the analysis. Additionally, the data was enhanced by multiple secondary data sources from professional databases (EHI, Bundesanzeiger, Statista). Based on existing data, the drivers of E-commerce revenue were identified and their influencing factors were quantified through a regression analysis, which allowed missing data to be approximated.

Scope

The report consists of two professionally prepared documents: a 72 page PDF document and an Excel file containing data on 1,000 online shops and around 175 columns including:

• Ranking
• Sales channels
• Company
• Mobile optimisation and apps (iOS, Android)
• URL
• Store launch
• E-Commerce revenue
• Traffic
• Total revenue
• Seal of quality
• Address
• Social Media (Facebook, Twitter, YouTube, GooglePlus, store reviews, Google Shopping evaluations)
• Contact person/ CEO
• Payment procedures
• Legal form
• Shipping methods
• Product segment(core and additional segments)


You can find further information at EHI Retail Institute and it's Research fields E-Commerce.

Published date: 21. October 2015

ISBN: 978-3-87257-451-0
  • Language: German
  • Released: October 2015
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