Influence of ad length on ad effectiveness 2016

The report presents data on the influence of ad length on ad effectivness. Based on a consumer survey, it shows how ad length impacts such determinants as ad recall, brand perception, brand favorability and purchase intent.
  • Language: English
  • Released: March 2016
Study included in Corporate Account only.
More than 7,500
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!