Study on the Media Usage of Men in the U.S. 2010

TVB’s 2010 Media Comparisons Study shows, by every measure, television reaches more consumers every day than newspapers, magazines, radio, the internet and mobile media, and that more time is spent with television. The “go to” source for multi-media comparisons since the 1970s, the Media Comparisons Study has been frequently adjusted to more accurately reflect the changing media usage patterns of American consumers. This version of the study exclusively deals with male media usage.