Mobile search in the United Kingdom (UK)

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Statista dossier on mobile search usage in the United Kingdom

This dossier presents a range of statistics and facts on mobile search usage in the United Kingdom (UK).

The dossier includes the following sections:

  • Chapter 1: Search engine market share
  • Chapter 2: Mobile advertising
  • Chapter 3: Searching and shopping
  • Chapter 4: Showrooming and in-store use


Table of contents

  • 1. Search engine market share

    • UK: market share held by mobile online search engines 2014-2018, by month

    • Leading mobile search engines in the United Kingdom February 2018, by market share

    • Google's market share of mobile search in the United Kingdom (UK) 2015-2018

    • Bing's mobile search market share monthly in the United Kingdom (UK) 2014-2017

    • Yahoo!'s mobile search engine market share in the United Kingdom (UK) 2015-2018

    • Ask Jeeves' mobile search market share in the United Kingdom (UK) 2015-2018

  • 2. Mobile advertisement

    • Mobile advertising revenue in the United Kingdom (UK) 2008-2016

    • Digital Market Outlook: search advertising revenue in the UK 2016-2022, by device

    • Digital Market Outlook: search ad revenue per internet user UK 2016-2022, by device

    • Digital Market Outlook: search ad revenue as share of GDP UK 2015-2021, by device

    • Mobile share of search advertising budgets in the United Kingdom (UK) 2013, by device

    • Mobile display share of online display ad spend in the United Kingdom (UK) 2010-2014

    • Mobile advertising reach in the United Kingdom (UK) Q3 2013-Q2 2016

    • Search advertising conversion rate in the United Kingdom (UK) 2013, by device

    • Mobile advertising conversions in the United Kingdom (UK) Q3 2013-Q2 2016

    • Mobile advertising conversion in the UK Q3 2013-Q2 2016, by purchase method

    • Mobile ad click-through rate (CTR) in the United Kingdom (UK) 2014, by device

    • Attitudes to mobile advertising in the United Kingdom (UK) 2013-2014

  • 3. Searching and shopping

    • Products and services sought via online search engine on smartphones in the UK 2014

    • Types of information sought via online search engines on smartphones in the UK 2014

    • Mobile device usage during the shopping process in the UK 2014, by product and stage

    • Conversion rate among mobile shoppers in the UK 2014, by product category

    • Time to purchase after mobile research in the UK 2014, by product category

    • Mobile share of paid search clicks in the United Kingdom (UK) 2013, by device

    • Smartphone shopping and product research concerns in the United Kingdom (UK) 2015

    • Mobile retail shopping research activities carried out in the UK 2014, by device

    • Mobile shopping: retail product types researched in the UK 2014, by mobile device

    • GB: leading retail, travel and leisure categories researched on mobile devices 2015

    • GB: popular retail and travel areas for discount acitivities on mobile devices 2015

    • Mobile shopping: telecom product types researched in the UK 2014, by device

    • Mobile telecom services research activities in the UK 2014, by type and device

  • 4. Showrooming and in-store use

    • Leading in-store smartphone activities in the United Kingdom UK 2015

    • Showrooming activities and attitudes of smartphone owners in the UK 2013

    • Use of in-store technology in the United Kingdom (UK) 2014

    • Conversion rate for in-store features in shopping apps in the UK 2015

    • Primary uses of mobile phones during shopping in the United Kingdom (UK) 2014

    • Consumers mobile shopping in stores in the UK 2014, by device and product type

    • Showrooming among mobile shoppers in the United Kingdom 2014, by product category

    • Comparing prices in-store on a mobile phone in the United Kingdom (UK) 2010-2014

    • In-store mobile phone or table services expected in the United Kingdom (UK) 2014

  • Language: English
  • Released: September 2016
  • Source(s): Statista
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