Mobile search in the United Kingdom (UK)

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Statista dossier on mobile search usage in the United Kingdom

This dossier presents a range of statistics and facts on mobile search usage in the United Kingdom (UK).

The dossier includes the following sections:

  • Chapter 1: Search engine market share
  • Chapter 2: Mobile advertising
  • Chapter 3: Searching and shopping
  • Chapter 4: Showrooming and in-store use


Table of contents

  • 1. Search engine market share

    • UK: market share held by mobile online search engines 2014-2021, by month

    • Leading mobile search engines in the United Kingdom 2021, by market share

    • Google's market share of mobile search in the United Kingdom (UK) 2015-2021

    • Bing's mobile search market share monthly in the United Kingdom (UK) 2014-2021

    • Ask Jeeves' mobile search market share in the United Kingdom (UK) 2015-2019

  • 2. Mobile advertisement

    • Mobile marketing and advertising growth barriers in the UK 2017-2018

    • Smartphone advertising revenue in the United Kingdom (UK) 2016-2019

    • Digital Market Outlook: search advertising revenue in the UK 2017-2024, by device

    • Digital Market Outlook: search ad revenue per internet user UK 2017-2024, by device

    • Digital Market Outlook: search ad revenue as share of GDP UK 2016-2022, by device

    • Mobile display share of online display ad spend in the United Kingdom (UK) 2010-2019

  • 3. Searching and shopping

    • Leading Google Play shopping app Daily active users (DAU) in Great Britain 2020

    • Leading iPhone shopping apps by Daily active users (DAU) in the UK 2020

    • Search engine market shares in the United Kingdom 2021, by platform

    • Most searched beauty-related keywords online in the UK 2020, by search volume

    • Brand search growth of established fashion retailers in the UK 2015-2019

    • Growth in brand search for fashion in the UK 2015-2019, by category

    • Most searched homeware-related keywords online in the UK 2020, by search volume

    • Top electricals-related search terms ranked by organic value in the UK Q3 2018

    • Most searched electricals-related keywords online in the UK 2020, by search volume

    • Top fashion-related search terms ranked by organic value in the UK Q3 2018

    • Most searched fashion-related keywords online in the UK 2020, by search volume

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