Social media usage in Finland

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Statista Dossier on social media usage and social networking in Finland

This dossier presents statistics and facts about social media usage in Finland. It provides an overview of the most popular social media platforms, user demographics and behavior, as well as usage frequency. The final chapter also includes information about impact of the coronavirus (COVID-19) pandemic on social media usage in Finland.

Table of contents

  • 1. Overview
    • Active social media users in the Nordics 2021

    • Social network penetration in Finland 2011-2019

    • Most used social media in Finland 2020, by platform

    • Weekly use of social media and digital services in Finland 2019

    • Social media users in Finland 2017-2025

    • Forecast of the social media user penetration rate in Finland 2018-2024

  • 2. User demographics
    • Share of daily social media usage Finland 2020, by platform

    • Share of daily social media usage in Finland 2020, by gender

    • Most used social media in Finland 2020, by gender

    • Most used social media among individuals aged 15 to 25 in Finland 2020

    • Most used social media among individuals aged 26 to 35 in Finland 2020

    • Most used social media among individuals aged 36 to 45 in Finland 2020

    • Most used social media among individuals aged 46 to 55 in Finland 2020

    • Most used social media among individuals aged 56 and older in Finland 2020

  • 3. User behavior
    • Time spent on social media daily in Finland 2019

    • Share of people increasing social media usage in Finland 2019, by age group

    • Share of people using social media over two hours daily in Finland 2019, by age group

    • Usage of social media networks in Finland 2019, by device

    • Reasons for social media usage among young people in Finland 2019

    • Social media activities among young people in Finland 2019

    • Social media use experiences of young people in Finland 2019

    • Impact of social media on the everyday life of young people in Finland 2019

  • 4. Consumption frequency
    • Share of social media users in Finland 2020, by platform and frequency

    • Share of WhatsApp users in Finland 2020, by usage frequency

    • Share of Facebook users in Finland 2020, by usage frequency

    • Share of YouTube users in Finland 2020, by usage frequency

    • Share of Instagram users in Finland 2020, by usage frequency

    • Share of Snapchat users in Finland 2020, by usage frequency

    • Share of Twitter users in Finland 2020, by usage frequency

    • Share of LinkedIn users in Finland 2020, by usage frequency

    • Share of TikTok users in Finland 2020, by usage frequency

    • Facebook activity development in Finland 2020, by age group

  • 5. Impact of COVID-19
    • COVID-19 impact on media consumption in Finland 2020, by type of media

    • COVID-19 impact on social media usage in Finland 2020

    • COVID-19 impact on daily social media usage in Finland 2020, by platform

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