Ad blocking in the Nordics

The Statista dossier
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Statista dossier on ad blocker usage in the Nordic countries

This dossier presents a range of statistics about ad blocker usage in the Nordic countries. The dossier shows ad blocking software usage rate in the region and each country separately and provides some facts about user demographics and device distribution.

Table of contents

  • 1. Ad avoidance
    • Share of people who avoided ads in Sweden 2015, by number of media

    • Share of people who avoided ads in Sweden 2015, by type of media

    • Top 10 ads found to be the most annoying by people in Denmark 2016

    • Reasons to avoid ads in Sweden 2015

    • Actions made to avoid ads in Sweden 2015

  • 2. Ad blocker usage
    • Ad blocker usage in the Nordics 2016

    • Share of people who used ad blockers in the Nordics 2017

    • Ad blocker usage in Sweden 2018

    • Ad blocker usage in Denmark 2018

    • Ad blocker usage in Norway 2018

    • Ad blocker usage in Finland 2018

    • Share of internet users using adblock software in Sweden Q2 2014-Q2 2015

    • Share of internet users using adblock software in Denmark Q2 2014-Q2 2015

    • Share of internet users using adblock software in Finland Q2 2014-Q2 2015

  • 3. Ad blocker user demographics
    • Ad blocker users in the Nordics 2018, by country and gender

    • Usage of ad blockers in Sweden 2016, by age

    • Ad blocker users in Denmark 2018, by age group

    • Ad blocker users in Norway 2018, by age group

    • Ad blocker users in Finland 2018, by age group

    • Share of people under 35 years using ad blockers in the Nordics 2016

  • 4. Ad blocker usage by device
    • Ad blocker usage in the Nordics 2016, by device

    • Ad blocker usage in Sweden 2018, by device

    • Share of ad blocker users in Denmark 2014-2016, by device

    • Ad blocker usage in Norway 2018, by device

    • Ad blocker usage in Finland 2018, by device

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