Ad blocking in the Nordics

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Statista dossier on ad blocker usage in the Nordic countries

This dossier presents a range of statistics about ad blocker usage in the Nordic countries. The dossier shows ad blocking software usage rate in the region and each country separately and provides some facts about user demographics and device distribution.

Table of contents

  • 1. Attitudes towards ads
    • Attitudes towards ads on websites in Sweden 2018

    • Attitudes towards ads on websites in Denmark 2018

    • Most popular iOS ad blockers in Denmark 2018

    • Most popular Android ad blockers in Denmark 2018

    • Attitudes towards ads on websites in Norway 2018

    • Attitudes towards ads on websites in Finland 2018

    • Attitudes towards ads in online video clips in Denmark 2018

    • Attitudes towards ads in online video clips in Sweden 2018

    • Attitudes towards ads in online video clips in Norway 2018

    • Attitudes towards ads in online video clips in Finland 2018

  • 2. Ad blocker usage
    • Ad blocker usage in the Nordics 2018

    • Ad blocker usage in Sweden 2018

    • Ad blocker usage in Denmark 2018

    • Ad blocker usage in Norway 2018

    • Ad blocker usage in Finland 2018

    • Reasons for using an ad blocker in Denmark 2018

    • Reasons for using an ad blocker in Sweden 2018

    • Reasons for using an ad blocker in Norway 2018

    • Reasons for using an ad blocker in Finland 2018

  • 3. Ad blocker user demographics
    • Ad blocker users in Denmark 2018, by age group

    • Ad blocker users in Sweden 2018, by gender

    • Ad blocker users in Norway 2018, by age group

    • Ad blocker users in Denmark 2018, by gender

    • Ad blocker users in Finland 2018, by age group

    • Share of people under 35 years using ad blockers in the Nordics 2016

  • 4. Ad blocker usage by device
    • Ad blocker usage in Sweden 2018, by device

    • Most popular iOS ad blockers in Sweden 2018

    • Most popular Android ad blockers in Sweden 2018

    • Ad blocker usage in Norway 2018, by device

    • Most popular iOS ad blockers in Norway 2018

    • Most popular Android ad blockers in Norway 2018

    • Ad blocker usage in Finland 2018, by device

    • Most popular iOS ad blockers in Finland 2018

    • Most popular Android ad blockers in Finland 2018

  • 5. Payment
    • Share of individuals paying for ad blockers in Denmark 2018

    • Share of individuals paying for ad blockers in Sweden 2018

    • Share of individuals paying for ad blockers in Norway 2018

    • Share of individuals paying for ad blockers in Finland 2018

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