Christmas in Italy

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Statista dossier on Christmas in Italy

This dossier presents graphs and tables about Christmas in Italy. The dossier focuses on Italian consumers' Christmas shopping and spending intentions. Moreover, additional chapters are dedicated to online and offline shopping, travelling during Christmas holidays and Christmas traditions among Italian families.

Table of contents

  • 1. Christmas spending
    • Planned Christmas presents expenditure in Italy 2019

    • Planned Christmas presents expenditure in Italy 2019, by macro-area of origin

    • Planned Christmas presents expenditure in Italy 2019, by age group

    • Planned Christmas presents expenditure in Italy 2019. by gender

    • Estimated Christmas shopping expenditure in Italy 2019, by category

    • Distribution of Christmas gift expenditure in Italy 2019, by product

    • Christmas budget for the most important person in Italy 2019

  • 2. Online or offline?
    • Estimated online/offline Christmas holiday expenditure in Italy 2019

    • Distribution of online and offline Christmas purchases in Italy 2018

    • Most desired Christmas presents in Italy 2019, by retail channel

    • Reasons for offline Christmas gift shopping in Italy 2019

    • Italy: Christmas shopping on mobile devices 2016-2018

  • 3. Christmas gifts
    • Favorite Christmas presents among Italians in 2019

    • Favorite Christmas presents among Italians in 2019, by gender

    • Favorite Christmas presents among Italians in 2019, by age group

    • Most requested hi-tech Christmas gift in Italy 2019, by type

    • Number of Christmas gifts purchases in Italy 2018

    • How to choose what to buy on Black Friday in Italy 2019

    • Christmas gifts for children in Italy December 2019

    • Christmas gifts for children in Italy December 2019, by age group

    • Christmas gifts for children in Italy December 2019, by gender

    • Italy: preferred Christmas inspiration sources 2018

    • Italy: shopping calendar for Christmas gifts 2018

  • 4. Christmas holidays
    • Italy: share of people spending winter holiday in Italy and abroad 2018-19

    • Italy: distribution of Christmas holiday travelers by destination 2018

    • Italy: Christmas and New Year's holiday travelers 2018

    • Italy: main Christmas holiday destinations 2018

    • Italy: intention to attend Christmas markets 2018

    • Italy: main New Year's holiday destinations 2018

    • Italy: preferred accommodation types for Christmas 2018

    • Italy: expenditure of Christmas and New Year's holiday travelers 2018

  • 5. Christmas traditions
    • Opinions on the meaning of Christmas in Italy 2019

    • Opinion on the main symbol of Christmas in Italy 2019

    • When to put up the Christmas tree in Italy 2019

    • Italy: content of the advent calendar 2018

    • Italy: reasons to buy the advent calendar 2018

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