Social media usage in the United States

Statistics report about U.S. social network usage

Social media usage in the United States

This report presents insights and statistics on social media usage in the United States. It also features user figures of the most popular social networks in the United States, selected user metrics as well as information on user behavior, mobile usage, and social commerce.

Table of contents

Overview

6
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2024
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Basic Statistic Social network users in selected countries in 2022 and 2027
  • Basic Statistic United States: digital population January 2024
  • Basic Statistic Social media users in the United States 2020-2029
  • Premium Statistic United States: social network penetration 2019-2028

Benchmark

8
  • Premium Forecast Most used social media platforms by type in the U.S. 2023
  • Premium Forecast Social network usage by brand in the U.S. 2023
  • Basic Statistic Leading mobile apps in the United States 2023, by unique visitors
  • Basic Statistic Reach of most popular U.S. smartphone apps 2023
  • Premium Statistic Selected social media platforms MAU and U.S. distribution 2022
  • Premium Statistic U.S. market share of leading social media websites 2023
  • Basic Statistic Most downloaded social media apps U.S. 2022
  • Basic Statistic ACSI - U.S. customer satisfaction with online platforms 2022-2023

Usage

9
  • Premium Statistic Average daily media use in the U.S. 2023, by medium
  • Premium Statistic Weekly time spent on leading online activities in the U.S. 2022
  • Premium Forecast Most common social media activities in the U.S. 2023
  • Premium Statistic U.S social media daily engagement 2022, by generation
  • Premium Statistic U.S. preferred social media platform to watch short-form videos 2021
  • Premium Statistic U.S. Gen Z users monthly minutes spent on social media platforms 2022
  • Basic Statistic U.S. users daily engagement with leading social media platforms 2023
  • Basic Statistic U.S. social media interactions per article 2022, by topic
  • Basic Statistic U.S. adults politically active on social networks 2023

Facebook

9
  • Basic Statistic Countries with the most Facebook users 2024
  • Basic Statistic Facebook users in the United States 2019-2028
  • Basic Statistic United States: Facebook usage penetration 2018-2027
  • Basic Statistic Facebook: monthly active users in North America 2010-2023
  • Premium Statistic U.S. Facebook users 2024, by age and gender
  • Basic Statistic Most viewed domains on Facebook news feed in the U.S. 2023, by audience
  • Basic Statistic Facebook news feed content views in the U.S. 2023, by source
  • Basic Statistic U.S. adults who have a favorable impression of Facebook 2022
  • Basic Statistic Devices used to access Facebook in the U.S. 2022

Instagram

9
  • Premium Forecast Instagram users in the United States 2019-2028
  • Premium Statistic U.S. Instagram usage rate 2018-2023
  • Premium Statistic U.S. Instagram users 2024, by age group
  • Basic Statistic U.S. Instagram users 2024, by gender
  • Premium Statistic U.S. Gen Z: Instagram usage 2022, by gender
  • Premium Statistic Instagram: U.S. influencers 2023, by followers
  • Premium Statistic Instagram: U.S. engagement rates of influencers 2023, by followers
  • Premium Statistic Instagram video engagement generated by selected U.S. content creators 2022
  • Basic Statistic U.S. adults who have a favorable impression of Instagram 2022

TikTok

9
  • Basic Statistic TikTok: number of users in the United States 2023-2027
  • Basic Statistic U.S. TikTok user development 2019-2025
  • Premium Statistic TikTok U.S. monthly active users 2020-2023
  • Premium Statistic TikTok usage in the U.S. 2023, by age
  • Premium Statistic U.S. Gen Z: TikTok usage 2022, by gender
  • Premium Statistic U.S. TikTok users leading activities on the app 2023, by gender
  • Premium Statistic U.S. TikTok users share of time spent on social media apps 2023
  • Premium Statistic U.S. TikTok ban approval 2023
  • Premium Statistic TikTok mental health effects opinions among U.S. users 2023

Other major platforms

5
  • Premium Forecast Twitter users in the United States 2019-2028
  • Premium Forecast Number of LinkedIn users in the United States 2019-2028
  • Premium Forecast Pinterest users in the United States 2019-2028
  • Premium Forecast Reddit users in the United States 2019-2028
  • Premium Forecast Snapchat users in the United States 2019-2028

Social media brand profiles

9
  • Basic Statistic Most well-known social networks in the United States 2023
  • Premium Forecast Facebook brand profile in the United States 2023
  • Premium Forecast Instagram brand profile in the United States 2023
  • Premium Forecast TikTok brand profile in the United States 2023
  • Premium Forecast Twitter brand profile in the United States 2023
  • Premium Forecast LinkedIn brand profile in the United States 2022
  • Premium Forecast Pinterest brand profile in the United States 2022
  • Premium Forecast Reddit brand profile in the United States 2022
  • Premium Forecast Snapchat brand profile in the United States 2022

Marketing

6
  • Premium Forecast Revenue of the social media advertising industry in the U.S. 2019-2028
  • Premium Forecast Ad spending per internet user of social media advertising in the U.S. 2019-2028
  • Premium Forecast Revenue growth of social media advertising in the U.S. 2019-2028
  • Premium Forecast Digital Market Outlook: social media ad spend change U.S. 2020-2028, by device
  • Premium Forecast Digital Market Outlook: SM ad spend per internet user U.S. 2019-2028, by device
  • Premium Forecast Digital Market Outlook: social media ad spend in the U.S. 2018-2027, by device

Opinions

8
  • Basic Statistic U.S. internet users who think social media is good or bad for society 2022
  • Basic Statistic Gen Z in the U.S. on positive online content and experiences 2022
  • Basic Statistic U.S. adults supporting verification to create social media profile 2022, by age group
  • Basic Statistic U.S. adults supporting ID verification to create social media profile 2022, by gender
  • Premium Statistic U.S. adults awareness of Section 230 in 2023, by generation
  • Premium Statistic U.S. adults on tech firms legal liability of user generated content 2023
  • Premium Statistic U.S. social media users on platforms protecting their privacy and data 2020-2022
  • Premium Statistic Social media data collections concerns U.S. 2023

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