Influencer marketing in the Netherlands

The Statista dossier
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Statista Dossier on the most popular influencers in the Netherlands

Table of contents

  • 1. Online advertising
    • Social media audiences in the Netherlands 2021, by social network

    • Leading online brands based on reach in the Netherlands 2019

    • Digital ad spend in the Netherlands 2012-2020

    • B2B online content marketing usage in the Netherlands 2018

    • Use of online video among marketers in the Netherlands 2014-2019

    • Expectancy of social video use among marketers in the Netherlands 2017-2019

  • 2. Instagram
    • Most popular Netherlands-based influencers on Instagram 2019

    • Most popular Netherlands-based food influencers on Instagram 2019

    • Most popular Dutch athletes on Instagram 2019

    • Most popular Netherlands-based travel influencers on Instagram 2019

    • Most popular Netherlands-based fashion and beauty influencers on Instagram 2019

    • Most popular artists from the Netherlands on Instagram 2019

  • 3. YouTube
    • Share of respondents who watch vlogs on YouTube in the Netherlands 2018

    • Revenue from most subscribed YouTubers in the Netherlands 2021

    • Most subscribed YouTubers from the Netherlands 2021

    • Video blogger reach in the Netherlands 2016, by vlogger

    • PR value of video bloggers in the Netherlands 2016, by vlogger

  • 4. Other influencers
    • Most popular Twitch streamers from the Netherlands 2021

    • Most-liked celebrities on Facebook from the Netherlands 2021

    • Most-followed celebrities on Twitter from the Netherlands 2021

    • Impact Max Verstappen on interest in motorsport in the Netherlands 2016, by age

    • Methods for discovering new podcasts in the Netherlands 2019

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