Influencer marketing in the Netherlands

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista Dossier on Dutch influencers and influencer marketing

This dossier presents facts and statistics about the influencer marketing in the Netherlands. The dossier provides statistics about the leading YouTubers and video bloggers in the Netherlands, as well as data about other online multiplicators and influencers. Moreover, it gives general information on online advertising, social media usage and penetration.

Table of contents

  • 1. Online and social media advertising
    • Online media advertising spending in the Netherlands 2010-2018

    • Social media advertising spending in the Netherlands 2015-2017

    • Social media penetration in the Netherlands 2018, by social network

    • Leading social media platforms based on penetration in the Netherlands 2016-2017

    • Preferred channels to receive ads in the Netherlands 2016, by channel

    • B2B online content marketing usage in the Netherlands 2017

    • Participation online communication activities in the Netherlands 2017, by age group

  • 2. Instagram influencers
    • Most popular Benelux influencers on Instagram 2018

    • Most popular Netherlands-based influencers on Instagram 2018

    • Most popular Benelux fashion and beauty influencers on Instagram 2018

    • Most popular Netherlands-based fashion and beauty influencers on Instagram 2018

    • Most popular Benelux food influencers on Instagram 2018

    • Most popular Netherlands-based food influencers on Instagram 2018

    • Most popular Benelux travel influencers on Instagram 2018

    • Most popular Netherlands-based travel influencers on Instagram 2018

    • Most popular Benelux artists on Instagram 2018

    • Most popular artists from the Netherlands on Instagram 2018

    • Most popular Benelux athletes on Instagram 2018

    • Most popular Dutch athletes on Instagram 2018

  • 3. Video bloggers
    • Leading YouTube channels based on subscribers in the Netherlands 2017

    • Leading Youtubers from the Netherlands based on subscribers 2018

    • Leading Youtubers from the Netherlands based on views 2018

    • Video blogger reach in the Netherlands 2016, by vlogger

    • PR value of video bloggers in the Netherlands 2016, by vlogger

  • 4. Other influencers
    • Reach of online influencers in the Netherlands 2016, by number of visitors

    • PR value of talkshow hosts in the Netherlands 2016, by host

    • Commercial activities of influencers in the Netherlands 2016, by activity

    • Ranking of social media by influencer penetration in the Netherlands 2016

    • PR value of cities in the Netherlands 2016, by city

    • Impact Max Verstappen on interest in motorsport in the Netherlands 2016, by age

More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

News