Influencer marketing in the Netherlands

The Statista dossier
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Statista Dossier on the most popular influencers in the Netherlands

With social media and online video on the rise in the Netherlands, which individuals are the most influential? Whilst the country has little data or research available on this, there are still certain patterns to be found. This Dossier aims to look at which influencers from the Netherlands are the most popular on Instagram, YouTube and other social media.

Table of contents

  • 1. Online advertising
    • Social media penetration in the Netherlands 2020, by social network

    • Leading online brands based on reach in the Netherlands 2019

    • Digital ad spend in the Netherlands 2010-2018

    • B2B online content marketing usage in the Netherlands 2018

    • Use of online video among marketers in the Netherlands 2014-2019

    • Expectancy of social video use among marketers in the Netherlands 2017-2019

  • 2. Instagram
    • Most popular Netherlands-based influencers on Instagram 2019

    • Most popular Netherlands-based food influencers on Instagram 2019

    • Most popular Dutch athletes on Instagram 2019

    • Most popular Netherlands-based travel influencers on Instagram 2019

    • Most popular Netherlands-based fashion and beauty influencers on Instagram 2019

    • Most popular artists from the Netherlands on Instagram 2019

  • 3. YouTube
    • Share of respondents who watch vlogs on YouTube in the Netherlands 2018

    • Revenue from most subscribed YouTubers in the Netherlands 2020

    • Most subscribed YouTubers from the Netherlands 2020

    • Video blogger reach in the Netherlands 2016, by vlogger

    • PR value of video bloggers in the Netherlands 2016, by vlogger

  • 4. Other influencers
    • Most popular Twitch streamers from the Netherlands 2020

    • Most-liked celebrities on Facebook from the Netherlands 2020

    • Most-followed celebrities on Twitter from the Netherlands 2020

    • Impact Max Verstappen on interest in motorsport in the Netherlands 2016, by age

    • Methods for discovering new podcasts in the Netherlands 2019

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