Social Media Advertising Whitepaper: Revenue, Development & Trends

Whitepaper 2017, e-Commerce & Retail

Social Media Advertising Whitepaper: Revenue, Development & Trends This paper highlights key facts about the current state of social media advertising and its development through to 2021, compares the main markets and provides insights on social media trends.:



  • With US$14.8 billion, the US generates 4 times as much social media revenue as China, the second largest market
  • With a 68% share in 2016, social media mobile ad revenue will continue to dwarf desktop revenue
  • Marketers reach more users via Instagram; however, on Snapchat it is more likely that Stories receive user engagement
  • Posting too many promotions is not appreciated by the majority of social media users

    For further data on the topic, please click here.
    • Language: English
    • Released: February 2017

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