Search Advertising: Updates, Comparisons & Views

Whitepaper 2017, e-Commerce & Retail

Search Advertising: Updates, Comparisons & Views This whitepaper provides insights on mobile and desktop growth within the search field, compares click rates and provides insights on user preferences:



  • Search Advertising revenues that are generated via mobile are growing and overtake desktop generated revenues by 2019
  • E-Commerce search ads are three times as likely to be clicked on than display ads
  • However, within e-Commerce search ads are three times as expensive as display ads
  • Display ads annoy more Internet users than search ads
  • One in three experts considers Search most effective, one in ten thinks this about Display

    For further data on the topic, please click here.
    • Language: English
    • Released: February 2017

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