Search Advertising: Updates, Comparisons & Views

Whitepaper 2017, e-Commerce & Retail

Search Advertising: Updates, Comparisons & Views This whitepaper provides insights on mobile and desktop growth within the search field, compares click rates and provides insights on user preferences:

  • Search Advertising revenues that are generated via mobile are growing and overtake desktop generated revenues by 2019
  • E-Commerce search ads are three times as likely to be clicked on than display ads
  • However, within e-Commerce search ads are three times as expensive as display ads
  • Display ads annoy more Internet users than search ads
  • One in three experts considers Search most effective, one in ten thinks this about Display

    For further data on the topic, please click here.
    • Language: English
    • Released: February 2017

    Please sign up for free to download this dossier
    More than 7,500
    Statista is a great source of knowledge, and pretty helpful to manage the daily work.

    Christof Baron about Statista CEO, MindShare Germany

    Any more questions?

    Get in touch with us quickly and easily.
    We are happy to help!