Couponing: Trends - Development - Consumer View

Whitepaper 2017, e-Commerce & Retail

Couponing: Trends - Development - Consumer View Our Whitepaper on the topic provides insights on consumer perception of coupons, their use and reasons why some consumers do not want to use their cell phones to use coupons:

  • Coupons are largely seen in a good light – key benefit is the potential to save money
  • Offline coupons continue to dominate – especially coupons for food and FMCG
  • The freedom of choice aggregator sites offer is preferred to direct deals sent to smartphone
  • Communicating the advantages of mobile coupons better may increase their uptake
  • Revenue booster coupon: willingness to buy more with coupons is huge

    For further data on the topic, please click here.
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