M-commerce in the United Kingdom (UK) in 2015

This report provides data and insights about m-commerce in the United Kingdom (UK) in April 2015. Among the explored topics are smartphone user demographics, mobile activities, device spending, value of mobile retail categories, mobile shopper demographics, barriers to consumers use of mobile shopping, consumer attitudes towards m-commerce, and other m-commerce activities. Furthermore, it examines the share of retailers sales made by mobile, retailers views on m-commerce, their mobile marketing spending, the services offered by retailers, and their future investment plans.
  • Language: English
  • Released: April 2015
Study included in Corporate Account only.
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