European online commerce 2016

This report presents data on the e-commerce market in Europe in 2016. The report explores the e-commerce penetration for different product categories and which of these products are most likely to be bought abroad. Data is provided on consumers interest in low prices, their preferred payment methods, importance of fast deliveries, use of return options, and other consumer behavior and expectations. Furthermore, the amount of returns in each product category is examined before the report concludes with insights into cross-border shopping of consumers in relevant European countries.