Influencer Marketing: Expert View – Comparisons – Trends

Whitepaper 2017, e-Commerce & Retail

Influencer Marketing: Expert View – Comparisons – Trends This whitepaper provides insights on the effects that influencer marketing has and shows where the main challenges lie. Also, this whitepaper shows the staggering amount celebrities can earn via influencer activities:

  • Reach is beneficial: Influencers are useful, in particular to boost brand awareness
  • Biggest challenge is planning marketing activities: Choice of influencer toughest
  • Fashion influencers generate the least bang for their buck – alcoholic drinks do best
  • Organize an event, invite influencers: it is the most effective way to use their reach
  • Youtube is most profitable: Influencer pay varies greatly depending on platform & reach

    For further data on the topic, please click here.
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