Small and medium sized enterprises (SMEs) in the U.S. (Statista Survey)

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Dossier on SMEs in the U.S. (Statista Survey)

This dossier provides exclusive statistical information about small and medium sized enterprise (SME) marketing in the United States based on surveys conducted and compiled by Statista. The dossier includes data on recruiting, digitization as well as marketing.

Table of contents

  • 1. Economic situation
    • Expectations of U.S. SME owners for their business in 2016

    • Challenges facing U.S. SME owners in 2017

    • U.S. SME opinions on the effect of former presidents on SMEs, 2016

    • U.S. SME opinion of outlook for their business after the presidential election, 2016

    • SME opinion of economic outlook after U.S. presidential election, by candidate, 2016

    • U.S. SME owners on hopes for change of government following the 2016 election

    • U.S. SME owners on fears from change of government following the 2016 election

    • Expectations of U.S. SME owners for their business in the next 5 years, 2016

  • 2. Recruiting
    • SME owners issues with job applicants in the U.S. in 2016

    • Share of U.S. SME owners who have had difficulties finding qualified employees 2016

    • Share of US SME owners who feel classic job ads are important to their business 2016

    • Share of U.S. SME owners who feel social media is important in recruiting staff 2016

    • Share of US SME owners who feel social media triggering employment is overstated 2016

  • 3. Digitization
    • Digital presence of U.S. SMEs 2016

    • Importance of digital presence to U.S. SMEs 2016

    • U.S. SME owners on the reasons a digital presence is important 2016

    • Software usage by U.S. SMEs 2016

    • Risk of cybercrime to SMEs in the U.S. 2016

    • U.S. SME protections against cybercrime 2016

    • U.S. SMEs who have fallen victim to cybercrime 2016, by crime type

    • U.S. SME owners on planned digital investments 2016

  • 4. Marketing
    • Effective advertising measures according to SMEs in the U.S. 2016

    • Daily newspaper advertising adoption among SMEs in the U.S. 2016

    • Magazine advertising adoption among SMEs in the U.S. 2016

    • TV advertising adoption among SMEs in the U.S. 2016

    • Radio advertising adoption among SMEs in the U.S. 2016

    • Outdoor advertising adoption among SMEs in the U.S. 2016

    • Effectiveness of digital marketing activities among SMEs in the U.S. 2016

    • Own website marketing adoption among SMEs in the U.S. 2016

    • Social media advertising adoption among SMEs in the U.S. 2016

    • Search engine marketing (SEM) adoption among SMEs in the U.S. 2016

    • Leading search engine providers used by SMEs in the U.S. 2016

    • Companies' own app marketing adoption among SMEs in the U.S. 2016

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