Beauty Boxes & Luxury Cosmetics in the U.S. 2017

Topic of the survey

• Beauty Boxes
• Brands & Luxury Cosmetics
• Cosmetic Blogs
• Demographics

• Method: Online Survey
• Survey name: Statista Survey Beauty Boxes & Luxury 2017
• Region: USA
• Number of respondents: 1006
• Age of respondents: 18 years and older
• Type of respondents: english speaking female population, who are interested in beauty and/or cosmetics
• Survey time period: 16th to 18th of May 2017

• Age
• Frequent purchased products
• Purchase Frequency
• Used Channels
• Income
• Ethnicity

Beauty Boxes

• How often do you purchase these kinds of cosmetics?
• Where do you usually purchase cosmetic products?
• What kind of online-shops do you use to purchase cosmetics?
• Have you ever considered subscribing to a beauty box service such as ipsy, Boxycharm or Birchbox?
• Which reasons would make you subscribe to a/another beauty box?
• Why did you unsubscribe from your beauty box(es)?
• Why have you never subscribed to a beauty box?
• How likely are you to subscribe to a/another beauty box within the next 12 months?
• Which features are most important to you when deciding on a beauty box?
• In general, how many items would you like to receive per beauty box?
• What size of product do you like to receive in your beauty box?
• How often do you wish to receive a beauty box?
• How often would you like to receive the following items in your beauty box?
• How many cosmetic items have you purchased independently since subscribing to your beauty box?
• How do you feel about giving a beauty box subscription as a gift?
• Which of these beauty boxes do you know, even if only by name?
• Which of these do you currently subscribe to?
• How satisfied are you with the beauty box you currently subscribe to?
• How much do you currently spend per month on your beauty box?
• Which of these beauty boxes have you subscribed to in the past?
• Which of these beauty boxes would you consider when subscribing to another beauty box?
• How much would you be willing to spend per box?
• How often do you purchase products you discovered in a beauty box?
• How often do you recommend products you discovered in your beauty box(es) online?
• On which website did you recommend products you discovered in your beauty box(es)?

• When choosing makeup products, which features are most important to you?
• When choosing facial care products, which features are most important to you?
• Which of these cosmetic brands do you know, even if only by name?
• Which of these cosmetic brands do you like best?
• Which of these brands sell luxury goods and which sell mass-produced goods?
• Out of any 10 cosmetics items that you buy, how many would you consider to be luxury goods?
• What makes a cosmetic item a luxury product to you?

• Do you read magazines (either offline or online) which are mainly or partly about beauty and cosmetics?
• Do you follow any online blogs which are mainly or partly about beauty and cosmetics?
• How many blogs about beauty and cosmetics do you regularly look at?
• How often do you watch YouTube videos about beauty and cosmetics?
• Do you prefer videos by companies which produce cosmetic products or from personal accounts and bloggers?

• Gender
• Age
• Primary Language
• Ethnicity
• Education level
• Employment Status
• Community
• State
• Income