Media usage in Switzerland

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Statista dossier on media usage in Switzerland

This dossier presents a selection of statistics and survey results about media usage in Switzerland, with figures from the print, radio and television industries, as well as online media.

Table of contents

  • 1. Print media
    • Daily newspapers with the highest circulation in Switzerland in 2017

    • Newspaper reach development in Switzerland 2002-2012

    • Reach of selected daily newspapers in Switzerland 2015/2016

    • Magazine net reach in Switzerland 2002-2012

    • Reach of selected Sunday papers in German-speaking Switzerland 2015-2017

    • Reach of selected magazines in Switzerland 2019

    • Opinion of Swiss youth on reading daily newspapers online 2016-2018

  • 2. Television
    • TV daily reach in German-speaking Switzerland 2013-2018

    • TV daily reach in Western Switzerland 2013-2018

    • TV daily reach in Italian Switzerland 2013-2018

    • Market shares of TV broadcasters in German-speaking Switzerland 2018

    • Market shares of TV broadcasters in Western Switzerland 2018

    • Market shares of TV broadcasters in Italian Switzerland 2018

    • TV consumption time in German-speaking Switzerland 2013-2018

    • TV consumption time in Western Switzerland 2013-2018

    • TV consumption time in Italian Switzerland 2013-2018

    • Media consumption by digital natives during television viewing in Switzerland 2013

    • Media consumption during television viewing in Switzerland 2018, by gender

    • Media consumption by silver surfers during TV viewing in Switzerland 2013

  • 3. Radio
    • Radio listening duration in German-speaking Switzerland 2007-2017

    • Radio reach in German-speaking Switzerland 2008-2018

    • Radio reach in Western Switzerland 2008-2018

    • Radio reach in Italian Switzerland 2008-2018

    • Market shares of radio broadcasters in German-speaking Switzerland 2018

    • Market shares of radio broadcasters in Western Switzerland 2018

    • Market shares of radio broadcasters in Italian Switzerland 2018

    • Survey among Swiss teenagers on radio listening frequency 2016-2018

  • 4. Internet
    • Internet usage in Switzerland 2009-2018, by frequency

    • Most popular websites in Switzerland 2019, by regularity of use

    • Frequent internet users in Switzerland 2009-2018, by age

    • Share of internet traffic in Switzerland 2018, by end device

    • Internet use on mobile devices in Switzerland 2013-2018

    • Most popular information apps in Switzerland in June 2019

    • Change of mobile end device ownership in Switzerland 2018, by age

    • Leading mobile operating systems in Switzerland 2010-2016

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