Media usage in Switzerland

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Statista Dossier on media usage in Switzerland

This dossier presents a selection of statistics and survey results about media usage in Switzerland, with figures from the print, radio and television industries, as well as online media.

Table of contents

  • 1. Overview
    • Electronic media used in Switzerland in 2018-2020

    • Electronic media used daily in Switzerland in 2018-2020

    • Media type reach per quarter in Switzerland in 2019

  • 2. Newspapers
    • Daily newspapers with the highest circulation in Switzerland in 2019/2020

    • Reach of selected daily newspapers in German Switzerland 2018-2020

    • Reach of daily newspapers in French-speaking Switzerland 2017-2020

    • Reach of daily newspapers in Ticino in Switzerland 2017-2019

    • E-papers of daily newspapers sold in German Switzerland 2019/2020

    • E-papers of newspapers and magazines sold in French Switzerland 2019/2020

    • E-papers of newspapers sold in Italian-Switzerland 2019/2020

  • 3. Television
    • Number of cable TV customers in Switzerland 2005-2019

    • TV daily reach in German-speaking Switzerland 2013-2019

    • TV consumption time in German-speaking Switzerland 2013-2019

    • Market shares of TV broadcasters in German-speaking Switzerland 2019

    • Market shares of TV broadcasters in Western Switzerland 2019

    • Market shares of TV broadcasters in Italian Switzerland 2019

  • 4. Internet
    • Internet user share among the Swiss population 2014-2019

    • Internet usage in Switzerland 2009-2020, by frequency

    • Internet users in Switzerland 2009-2020, by age group

    • Duration of internet usage in Switzerland in 2019

    • Duration of internet usage in Switzerland in 2019, by gender

    • Internet usage in Switzerland in 2019, by age and place

    • Households in Switzerland by devices used to access internet in 2019

    • Internet users in Switzerland in 2018 and 2020, by device

    • Frequency of mobile internet usage in Switzerland in 2019, by gender

  • 5. Radio
    • Radio reach in German-speaking Switzerland 2009-2019

    • Radio listening duration in German-speaking Switzerland 2009-2019

    • Market shares of radio broadcasters in German-speaking Switzerland 2019

    • Market shares of radio broadcasters in Western Switzerland 2019

    • Market shares of radio broadcasters in Italian Switzerland 2019

    • Radio usage in Switzerland in Spring 2020, by reception and location

    • Internet radio user share in Switzerland 2015-2019, by age group

  • 6. Streaming
    • Weekly TV consumption in Switzerland 2014-2018

    • Reach of leading online video providers in Switzerland in 2019

    • Streaming platform users in Switzerland in 2019 and 2020

    • Netflix reach in Switzerland in 2019, by age group

    • Most used music streaming services in Switzerland in 2020

    • Devices used to access streaming services in Switzerland in 2019

    • Leading devices for accessing web TV or live TV in Switzerland in 2019

    • Leading devices for accessing music streaming services in Switzerland in 2019

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