Sex Toys in the U.S. 2017

Topics of the survey

• Sex toys in general
• Usage of sex toys
• Purchase situations
• Brand awareness
• Usage of vibrators
• Relationship and usage of sex toys
• Demographics

• Method: Online Survey
• Survey name: Statista Survey Sex Toys 2017
• Region: USA
• Number of respondents: 974
• Age of respondents: 18 years and older
• Survey time period: 26th to 27th of July 2017

• Age
• Ethnicity
• Income
• Use of sex toys
• Relationship status
• Happiness of sex life

Usage

• Do you own sex toys?
• Which sex toys do you own?
• How many sex toys do you own?
• Have you tried sex toys?
• Which aids or toys have you used during sex?
• Which of the following toys or aids that you haven’t used before would you like to use during sex?
• How often do you use sex toys?
• Do you rather use sex toys alone or together with your partner?
• For what reasons do you use sex toys?
• To what extent do you agree with the following statements on the topic of sexuality and sex toys?
• Are there objects that stimulate you sexually, i.e. that increase your sexual desire?
• Which of the following things have you done already?

Purchase Situations & Brands

• Where have you looked for / bought sex toys?
• When you inform yourself about sex toys, do you rather do that online or offline in a shop?
• Which online providers for sex toys do you know?
• And which of these shops have you already ordered sex toys from?
• When you choose sex toys / inform yourself, do you do that alone or together with your partner?
• Where do you find inspiration for new sex toys?
• What are the criteria that usually define your choice of sex toy?
• How much in total have you spent on sex toys in the past 12 months?

Vibrators

• Which of the following vibrators do you own or would you like to have? [anal vibrators; clitoral vibrators; bullets; butterfly; shockwave vibrators (e.g. Womanizer or Satisfyer); finger vibrator; G-spot vibrators; classic vibrators; massage wand vibrators; mini vibrators; realistic vibrators; couples vibrators; pearl vibrators; rabbits; strap-on vibrators]
• Which method of control do you use or would you like to use with your vibrator? [App control; remote control; manual control]
• Which power types do you use or would you like to use with your vibrator? '[rechargeable/disposable battery; cable (to be plugged into a socket)]
• Which materials do you consider for a vibrator?
• What vibrator shape(s) do you prefer?
• Have you ever used a battery operated sex toy? This questions refers to toys powered by disposable batteries.
• Have you ever used a rechargeable sex toy? This questions refers to toys with an integrated battery.
• Which disappointing situation(s) have you experienced when using a battery operated sex toy?
• What didn’t you like about your rechargeable or battery operated sex toy?
• What are your concerns about traveling with a vibrator?

Ralationship status

• What is your current relationship status?
• For how long have you been single / in your current relationship?
• How happy are you currently with your relationship in general?
• How happy are you currently with your sex life?
• What is your current marital status?

Demographics

• What is your gender?
• Which race/ethnicity best describes you? Please choose only one.
• What is the highest level of education you have completed?
• What is your current occupational status?
• Which of the following categories best describes your employment status?
• Including yourself, how many people - including children - usually live in your household?
• How many children, 18 years old or less live in your household currently?
• In what type of community do you live?
• In what state or U.S. territory do you live?
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money income received by members.