Online Purchase Criteria
Consumer Survey 2017 - e-Commerce & Retail
Key Findings:
Online Purchase Criteria
- New shops face great hurdles to become part of users’ relevant set
- User accounts improve chances to bind customers, but they are hardly relevant for users themselves
- A search function, user comments and filter options are the most important features of online shops
- 47% do not pay attention to the payment options before the checkout process
- Online shoppers prefer the credit card, however, 21 percent do not categorically exclude any payment option
- Most users do not use advice or help options
- Payment options become important only during the checkout process
- Online shoppers pay close attention to the price in all product categories
For further data on the topic, please click here.
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