Online Purchase Criteria

Consumer Survey 2017 - e-Commerce & Retail

Online Purchase Criteria

Key Findings:
Online Purchase Criteria
  • New shops face great hurdles to become part of users’ relevant set
  • User accounts improve chances to bind customers, but they are hardly relevant for users themselves
  • A search function, user comments and filter options are the most important features of online shops
  • 47% do not pay attention to the payment options before the checkout process
  • Online shoppers prefer the credit card, however, 21 percent do not categorically exclude any payment option
  • Most users do not use advice or help options
  • Payment options become important only during the checkout process
  • Online shoppers pay close attention to the price in all product categories

For further data on the topic, please click here.
  • Language: English
  • Released: August 2017
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