Newsletter Advertising in the U.S. 2017 report

The internet as a core element of the digital age is providing both society and economy with ever more possibilities. Accordingly, newer forms of online advertising such asinfluencer or social media marketing are gaining ground. Providers still reach a remarkable number of potential customers via the classic channel of email marketing, however. Almost 90 percent of onliners receive newsletters on a regular basis and 9 out of 10 of these mailings contain advertisement.
Senders have high expectations: 65 percent of owners of small and medium sized enterprises consider newsletters very or rather effective. The opening rate of newsletters on thedownside was only 33.5 percent in Q1, 2017. This comparably low quota of newsletters actually being read shows that there is room for improvement in the field of email advertising.
This report introduces you to the secrets of successful email marketing by providing you with information on what kind of content to use for what kind of potential customer and how to present your relevant content in a promising way.