Bing

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Statista dossier about Bing

This dossier presents insights and statistics on search engine Bing. Bing is a web search engine owned and operated by Microsoft. The service has its origins in Microsoft's previous search engines: MSN Search, Windows Live Search and later Live Search. Bing provides a variety of search services, including web, image, video and map search products. The dossier includes comparisons with other leading search engines worldwide.

Table of contents

  • 1. Search

    • Global market share of search engines 2010-2021

    • Total global visitor traffic to Bing.com 2021

    • Mobile share of organic search engine traffic 2019, by platform

    • U.S. total & mobile organic search visits 2020, by engine

    • U.S. search engines ranked by number of core searches 2008-2021

    • Market share of search engines in the United States 2008-2021

    • U.S. market share of mobile search engines 2012-2021

    • Google vs. Microsoft Advertising: U.S. mobile click share 2021

    • Search engine usage by brand in the U.S. 2020

  • 2. Audience

    • ACSI - U.S. user satisfaction with internet portals 2020

    • Search engine usage by brand in the U.S. 2020

    • Search engine usage by brand in Canada 2020

    • Search engine usage by brand in Germany 2020

    • Search engine usage by brand in the UK 2020

    • Search engine usage by brand in Australia 2020

    • Search engine usage by brand in Brazil 2020

    • Popular search engines in India 2020

  • 3. Advertising

    • Digital Market Outlook: digital advertising spending worldwide 2017-2024, by format

    • Global internet advertising spending 2007-2022, by format

    • Digital Market Outlook: digital advertising spending in the U.S. 2017-2024, by format

    • Search ads CTR worldwide Q2 2018 - Q2 2020

    • Search ads CPC worldwide Q2 2018 - Q2 2020

    • Digital display ad market share of major ad-selling companies in the U.S. 2019-2021

    • Microsoft Corporation search ad revenue 2016-2020

    • Paid search ad budget share worldwide 2018, by search engine

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