Re-Commerce 2017

Consumer Survey 2017 - e-Commerce & Retail

Re-Commerce 2017





Key Findings:
Potential that re-commerce traders find in young target groups
  • Online purchases of used items are not quite as frequent as offline/local purchases
  • Young buyers of used items purchase much more than older buyers, especially online
  • Books, furniture and fashion are most often preferred used, electronics are rather purchased new
  • Consumers pay more for a good condition, high quality and brands when shopping second hand
  • Second-hand stores and the internet are the number one retail channels for used items
  • Big online retailers like Amazon and Ebay also dominate the online second-hand market
  • Young consumers tend to sell items they don’t use anymore more frequently than older people
  • The prospect of earning money and creating space for new items motivates younger consumers to sell
  • For most consumers professional brokers are only relevant as a purchase channel
  • Motivation for selling used items to a professional broker differs a lot between age groups
  • Frequent second-hand buyers are more critical towards new goods and environmentally conscious
  • For older consumers, money is primarily important, younger consumers rather aim at saving resources


  • For further data on the topic, please click here.
  • Language: English
  • Released: September 2017
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