Consumer Trends 2022

Statista trend report on the future of consumption

Consumer Trends 2022

Consumer behavior has been driven and transformed by the coronavirus pandemic. After the turmoil that entailed extended lockdowns and heavy social contact restrictions, the health crisis has made shopping habits more convenience- and wellness-oriented than ever. This report aims to identify the most important trends that will likely become commonplace in 2022 while providing fact-based insights which show the trends’ development and why they are here to stay.

Table of contents

Proactive vs reactive self-care

  • Nutrition & immunity optimization
  • Beauty

Evolution of convenience
  • Subscription boxes
  • On-demand grocery

Sustainable fashion: circularity and resale
  • Post-pandemic secondhand interest
  • Fashion’s resale moment

Digital transformation in retail
  • AR in the shopping experience
  • Virtual/digital fashion

Live stream e-commerce
  • An expanding market
  • Influencers and brands go live

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