Consumers and privacy via mobile 2016

As consumer trust plummets in brands’ and operators’ ability to safeguard their mobile privacy, what’s next for personalization?

This report presents data on mobile usage and privacy concerns of mobile users in the U.K., the U.S., Brazil, India, China, South Korea, Germany and France as of 2016.
  • Language: English
  • Released: February 2016
Study included in Corporate Account only.
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